Product Marketer at Lifestores Pharmacy

About the Role

• At Lifestores Healthcare, we are at the forefront of healthcare technology, and our products make a meaningful impact on people's lives. As a Technical Product Marketer, you will have the opportunity to work with a passionate and innovative team dedicated to improving healthcare outcomes. The Technical Product Marketer role at Lifestores Healthcare involves developing and managing marketing campaigns for healthcare products. Key skills required include foundational marketing knowledge, project management abilities, strong organization and communication skills, data analysis capabilities, task prioritization, strategic thinking, and proficiency with tools like Power BI, Google Analytics, and Mailchimp. The role offers the opportunity to work in a dynamic healthcare technology environment and contribute to improving healthcare outcomes through innovative marketing strategies.
• We select people who demonstrate our core values: humility, initiative & hard work, customer centricity, trustworthiness, continual improvement, and data-driven.

Job Responsibilities

• Drive implementation of POS rollout (nationally and internationally), ensuring monthly targets are met or exceeded.
• Conduct weekly customer visits to rapidly grow new customers for POS and drive adoption with existing marketplace customers, using visits to also gain insights and feedback for further improvement of product
• Implement new ideas and strategies that can drive new subscribers to our various external product verticals - the marketplace and POS
• Assist in onboarding and setting up newly-signed up stores to the POS
• Craft a go-to-market plan to map out when communications will be going out and what the conversion and best approach for achieving conversions are.
• Conduct adoption analysis and develop recommendations using product knowledge and artificial intelligence to foster initiatives across the product portfolio set.
• Work closely with the product team, marketing and customer service team in providing optimum marketing strategies to ensure affiliates are consistent with the product.
• Fully understand customer needs, ecosystem requirements, market intelligence and product planning process which will help in delivering the right solutions to the market.
• Create more awareness and understanding through communications (emails, text, calls), testimonials, and training/demo sessions with affiliates and using customers’ feedback to provide new strategies and solutions
• Converting potential customers into paying customers for one-time purchases and keeping existing customers loyal through subscription models or add-on purchases (when appropriate).
• Work closely with the sales team to get more information about customers interested in our services and how we can keep them glued to our product offerings.