TRANSSION HOLDINGS, the company formerly known as TECNO TELECOM LIMITED, established in July 2006, is a high-tech company specializing in the R&D, production, sale and service of mobile communication products. After years of development, TRANSSION has become an important part of the mobile phone industry and one of the major mobile phone manufacturers in...
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The Product Manager is responsible for driving the overall strategy, performance, and profitability of assigned products.
This role involves developing and executing go-to-market plans, conducting market and competitor analysis, collaborating cross-functionally with sales, marketing, and supply chain teams, and ensuring that products meet customer needs and organizational objectives.
The Product Manager serves as the product expert and acts as the main liaison between internal stakeholders and the market.
Key Responsibilities
Develop and execute marketing and sales strategies to achieve product revenue, profitability, and market share goals.
Conduct market research and competitor analysis to identify industry trends, customer needs, and opportunities for product growth.
Collaborate with cross-functional teams (Sales, Marketing, Retail, Training, and Supply Chain) to ensure effective product positioning and successful go-to-market execution.
Manage product life cycle, including pricing, forecasting, inventory planning, and stock rotation, to optimize profitability and minimize obsolescence.
Serve as the primary contact for all matters related to assigned products, ensuring seamless communication and coordination across departments.
Train sales promoters and regional teams on product features, selling points, and customer engagement techniques.
Develop and manage promotional plans, campaigns, and launch strategies to maximize brand visibility and sales.
Analyze customer behavior, feedback, and satisfaction levels to enhance product positioning and improve user experience.
Provide regular product reports, insights, and market feedback to management for informed decision-making.
Support budgeting and forecasting processes, ensuring cost-effectiveness and efficient resource allocation.
Requirement
Bachelor’s degree in Marketing, Business Administration, Economics, or a related field (Master’s degree or MBA is an advantage).
2–7 years of relevant experience in product management, marketing, or brand management.
Strong analytical, research, and strategic planning skills.
Excellent communication, presentation, and interpersonal abilities.
Proficiency in MS Office Suite and data analysis tools; experience with CRM or ERP systems is an added advantage.
Ability to multitask, manage timelines, and work collaboratively across departments.
Demonstrated ability to translate consumer insights into actionable business strategies.
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