PPC Analyst at ConcreteRose Workforce Solutions

A black rose is the ideal candidate. A black rose for this role is a result-driven digital marketer who has proven experience maximizing impact, traffic, and revenue for clients’ paid ad campaigns. They will have experience working successful PPC campaigns for a variety of clients spanning multiple industries. 

Must-Haves (Non-negotiables): 

• Extensive knowledge & experience with Google Analytics, Google AdWords, and Facebook Ads Manager
• Expert knowledge of ad copywriting, paid advertising networks, paid community advertising, keyword research, and landing page design 

ROLE DESCRIPTION

• Plan, create, and manage PPC campaigns across a variety of channels
• Keyword research and management to optimize bids (add PPC keywords and negative keywords)
• Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
• Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)
• Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
• Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
• Stay on top of search engine and PPC industry trends
• Assist with research and compiling data for proposals

QUALIFICATIONS:  

• Extensive knowledge & experience with Google Analytics, Google AdWords, and Facebook Ads Manager
• Expert knowledge of ad copywriting, paid advertising networks, paid community advertising, keyword research, and landing page design  
• Advanced knowledge of Microsoft Excel and PowerPoint
• Experience managing an MCC account
• Know how to set up and run Google Ads & Facebook Ads accounts and  campaigns from scratch
• PPC Campaign Analytics