Performance Marketing Specialist at Konga Online Shopping Limited

PURPOSE (A brief overview of the role)

• Responsible for developing, implementing, and optimizing performance-driven marketing campaigns focused on customer acquisition, conversion, retention, and revenue growth. The role is highly data-driven and ROI-focused, with primary responsibility for managing paid media campaigns, analyzing campaign performance, improving conversion funnels, and maximizing return on marketing spend across digital channels.

KEY DUTIES

• Plan, execute, optimize, and scale paid acquisition campaigns across Google Ads, Meta Ads, TikTok Ads, display advertising, and other performance marketing platforms
• Monitor and report campaign performance against key business metrics such as ROI, ROAS, CAC, conversion rates, and customer lifetime value (LTV)
• Conduct continuous A/B testing on ad creatives, landing pages, audience targeting, and conversion funnels to improve campaign efficiency and performance
• Identify trends, customer insights, and optimization opportunities to improve acquisition and retention strategies
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with external vendors, clients etc to amplify ongoing campaigns
• Collaborate with internal stakeholders, agencies, and external vendors to execute and optimize marketing campaigns
• Track website and campaign metrics daily to ensure continuous growth and performance improvement
• Evaluate emerging digital marketing technologies, trends, and tools, providing recommendations for adoption where necessary
• Ensure efficient budget allocation and optimization across campaigns to maximize marketing performance

KNOWLEDGE/EXPERIENCE /SKILLS

• Minimum of 4–5 years’ experience in Performance Marketing or Digital Marketing with strong paid media experience
• Proven experience managing paid campaigns across Google Ads, Meta Ads, TikTok Ads, and other digital advertising platforms
• Strong analytical and data-driven decision-making skills
• Hands-on experience with ROI analysis, web analytics, attribution models, and campaign reporting
• Experience with A/B testing, conversion rate optimization, and customer funnel analysis
• Strong understanding of SEO, SEM, audience targeting, and remarketing strategies
• Knowledge of customer acquisition, retention, and growth marketing strategies
• Ability to interpret data and translate insights into actionable marketing strategies
• Up-to-date knowledge of current trends, best practices, and tools in performance marketing and digital advertising
• Strong communication, collaboration, and stakeholder management skills
• Copywriting and ad content optimization skills are an added advantage

QUALIFICATIONS

• B.Sc./M.Sc. in Marketing or any related field.