Performance Marketing Specialist at African Institute of Technology and Innovation (AITI)

Position Overview:

• Are you a results-driven marketing professional who thrives on delivering tangible outcomes for businesses? AITI is seeking a talented and motivated Performance Marketer to join our dynamic team. In this role, you will be at the forefront of our performance marketing efforts, collaborating with clients and partners to design and execute effective campaigns across various digital channels.

Key Responsibilities:

• Strategy Development: Collaborate with clients to define clear performance marketing objectives and KPIs.
• Campaign Execution: Design, implement, and optimize performance marketing campaigns across channels such as social media (Instagram, YouTube, Facebook, LinkedIn), search engines, videos, and embedded web content.
• Budget Management: Efficiently manage campaign budgets to maximize ROI and achieve client objectives.
• Data Analysis: Utilize data-driven insights to continuously refine and improve campaign performance.
• Testing and Experimentation: Stay up-to-date with industry trends and conduct A/B testing to identify winning strategies.
• Reporting: Prepare detailed performance reports for clients, highlighting key metrics and achievements.
• Client Engagement: Foster strong client relationships by providing exceptional service and communication.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in performance marketing, including hands-on campaign management.
• Proficiency in utilizing performance marketing channels such as social media, search engines, and video platforms.
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent communication and client-facing skills.
• Creative problem-solving abilities and a results-oriented mindset.
• AdWords, Facebook Ads, or other relevant certifications are a plus.

Why AITI:

• Competitive salary.
• Opportunities for professional growth and development.
• Collaborative and innovative work environment.

If you are a passionate Performance Marketer who loves the challenge of driving results through performance-based marketing, we want to hear from you!