Performance Marketing Manager at Project Growth

About the Role:

• As a Performance Marketing Manager, you’ll lead and execute paid media strategies across multiple digital channels, collaborating with cross-functional teams and directly interacting with C-suite executives. Your expertise in performance marketing, data analysis, and creative collaboration will drive impactful results for clients.
• You’ll be hands-on with campaigns, from strategy development to execution and optimization, ensuring client growth and strong ROI. This role offers exposure to various digital channels and is a fantastic opportunity for someone looking to grow into a holistic performance marketer.

Key Responsibilities:

• Campaign Strategy & Development: Build and execute paid media strategies that align with client goals across SEM, paid social, display, and video campaigns. Develop strategic roadmaps outlining current performance and next steps for optimization.
• Performance Analysis & Optimization: Analyze campaign performance using tools like Google Analytics and Tag Manager, identifying trends and opportunities for optimization to drive growth and improve ROAS.
• Client Collaboration & Executive Reporting: Serve as the primary point of contact for clients, presenting clear, actionable insights and campaign performance reports directly to C-suite executives.
• Creative Strategy: Collaborate with copywriters, designers, and creative teams to develop and iterate on high-impact ad creatives. Ensure continual testing and evolution of creative assets to drive performance.
• Campaign Execution & Support: Oversee the execution of paid media campaigns on platforms like Google Ads, Meta (Facebook/Instagram), and YouTube. Ensure campaigns are set up to deliver results aligned with client expectations.
• Team Collaboration & Leadership: Foster a collaborative environment, working closely with team members to support campaign management. Align the team on goals and drive towards success through collaboration and shared ideas.
• Budget Management: Manage and optimize campaign budgets, maximizing the efficiency of client ad spend to hit aggressive ROAS and revenue targets.
• Testing & Optimization: Champion continuous A/B testing of creative assets, bidding strategies, and other campaign elements to identify areas for improvement and drive innovation.

What Success Looks Like:

• Effective Campaigns: Execute high-performing campaigns that drive customer acquisition and meet or exceed ROI targets.
• Growth Impact: Demonstrate meaningful impact on client growth through performance-based strategies and optimizations.
• Client Satisfaction: Build strong client relationships through effective communication, insights, and performance reporting.
• Cross-Channel Success: Manage multi-channel campaigns with agility and ensure seamless execution across platforms.

Qualifications:

• Experience: 3-5+ years of experience in paid digital marketing with a focus on Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and other platforms.
• Analytical Skills: Proficiency in data analysis using tools like Google Analytics and Excel, with the ability to translate data into actionable insights.
• Platform Expertise: Extensive experience managing and optimizing campaigns across major digital advertising platforms, including Google Ads, Meta, and YouTube.
• Communication Skills: Strong communication abilities, both written and verbal, with the skill to present complex data in a simple, meaningful way to clients and executives.
• Creative Collaboration: Experience working alongside creative teams, providing input on ad creatives that drive performance and align with campaign strategies.
• Team Player: A collaborative mindset with a passion for working in a team-driven environment, where success is achieved together.