Performance Marketing Manager at Andela

Position Description

• We are looking for a Performance Marketing Manager to join the Client Growth, marketing team! As a key member of our Marketing organization, you’ll play an integral role in developing Andela’s paid acquisition growth strategy.
• As a T-shaped marketer, you will be excited to build a center of performance marketing excellence in-house as your specialism: owning paid channel experimentation across AARRR (acquisition, activation, retention, referral, and revenue)  and drive Client growth, whilst also remaining curious about new, alternative levers to drive growth.

General Responsibilities 

• Hypothesize, launch and optimize paid activities across new and existing channels
• Own OKR’s for each quarter (e.g. CAC/ROAS/CPC/CTR)(e.g. customer acquisition costs/return on ad spend/cost per click/clickthrough rate), achieving a sustainable paid acquisition and activation program
• Launch Campaigns in-house, and with external agencies to support a suite of activities that are aligned to our north star metric(s)
• Be a strong collaborator, working with our internal experts across the marketplace: creative, content, product, and sales to develop campaigns
• Contribute to improving meaningful performance marketing dashboards, reports, and internal enablement 
• Align paid activities with our Inbound and ABM strategy, with a focus on acquiring and activating key targets and accounts
• Establish an experimentation program for continuous improvement 

Qualifications

• 5+ years of Performance Marketing experience in a fast-paced digital environment for a technical company (ideally PLG SaaS), talent marketplace, or digital services space
• Growth hacker, with experience working in a culture of experimentation and data-driven marketing
• Experience in generating high-yield paid acquisition with measurable ROI
• Proven track record of managing and scaling budgets
• Certified in Google and Facebook Ads is a plus.
• Data-driven mindset with the ability to measure leading and lagging metrics
• Ability to generate repeatable playbooks is a must
• Excellent written and verbal communication with a tendency to over-document and over-communicate: we are fully remote, so this is very important!

Benefits

• Fully Remote work culture - we hire globally and all of our roles are fully remote!
• Bring your own device stipend - buy your own laptop with funds from Andela
• Quarterly work from home stipends
• Flexible working hours
• Equity (as a part of compensation package)
• Healthcare, 401k / pension (US only)
• Andela Affinity Groups
• Growth & development paths
• Generous Paid Time Off, Parental Leave, Compassionate Leave
• And more to come! We're on a journey to reimagine global benefits at Andela