Performance Marketing Manager at Andela

Position Description

• Andela is looking for a Performance Marketing Manager to join the Client Growth, marketing team! As a key member of our Marketing organization, you’ll play an integral role in developing Andela’s paid acquisition growth strategy.
• As a T-shaped marketer, you will be excited to build a center of performance marketing excellence in-house as your specialism: owning paid channel experimentation across AARRR (acquisition, activation, retention, referral, and revenue) and drive client growth, whilst also remaining curious about new, alternative levers to drive growth.

General Responsibilities

• Hypothesize, launch and optimize paid activities across new and existing channels
• Own objectives and key results (OKR's) for each quarter (e.g. customer acquisition costs/return on ad spend / cost per click / clickthrough rate), achieving a sustainable paid acquisition and activation program
• Launch campaigns in-house, and with external agencies to support a suite of activities that are aligned to our north star metric(s)
• Be a strong collaborator, working with our internal experts across the marketplace: creative, content, product, and sales to develop campaigns
• Develop meaningful performance marketing dashboards, reports, and internal enablement
• Align paid activities with our inbound and account based marketing strategy, with a focus on acquiring and activating key targets and accounts
• Establish an experimentation program for continuous improvement.

Expectations
In the first week:

• Onboard and integrate into Andela.
• Learn about Andela’s existing business and community initiatives.
• Become acquainted with your peers, teams, stakeholders, and your initial goals.
• Work with our marketplace to get historical account learnings and collaborate to succeed

In the first month:

• Understand current company roadmap and strategy, have laser focus on moving the needle towards the north star metric(s)
• Start creating and executing acquisition channel strategies
• Complete audit of current account configuration
• Start experimenting with campaigns across new and existing channels
• Deliver V1 of performance marketing dashboard(s)

In the first three months:

• Deliver your near to mid-term AARRR targets
• Start to have a program of alternate growth levers
• Partnered with central website team to have a cadence of experimentation
• Optimizations: discover market opportunities and make recommendations for Inbound content creation
• Develop regionalized strategies for growth

In the first six months:

• To have documented experiment learnings and start to act as a market intelligence expert for the user (account) intent and search behavior
• Aligned efforts with the Andela marketplace to share best practices and efficiencies
• Starting to run experiments within new target regions
• Total understanding of Attribution for within each channel

In the first year:

• Continuously strive to scale and improve our channel activities and its processes, meeting the growing needs of the business and our users.
• Have account strategies and foundations in place for new territories.

Qualifications

• 5+ years of Performance Marketing experience in a fast-paced digital environment for a technical company (ideally product led growth SaaS), talent marketplace, or digital services space
• Growth mindset, with experience working in a culture of experimentation and data-driven marketing
• Experience in generating high-yield paid acquisition with measurable ROI
• Proven track record of managing and scaling budgets
• Certified in Google and Facebook Ads is a plus
• Data-driven mindset with the ability to measure leading and lagging metrics
• Ability to generate repeatable playbooks is a must
• Excellent written and verbal communication with a tendency to over-document and over-communicate: we are fully remote, so this is very important!

Benefits

• Fully Remote work culture
• A fair and competitive salary
• Bring your own device stipend - buy your own laptop with funds from Andela
• Quarterly work from home stipends
• Paid time off
• Additional paid holidays
• Flexible working hours
• Health insurance (country-specific)
• Equity
• 401k (US only)
• Andela Affinity Groups
• And more!