Performance Marketing Associate at Bumpa

Job Summary

• We are seeking a highly skilled and data-driven Performance Marketing Associate to join our team.
• This role focuses on driving merchant acquisition, optimizing paid channels, and delivering actionable insights to improve our marketing strategies.
• If you have experience in performance marketing for a hyper-growth SaaS company and thrive in a fast-paced, results-oriented environment, we’d love to hear from you!

Job Details

What you’ll be doing

Merchant Acquisition:

• Develop and execute innovative strategies to acquire new merchants across digital channels.
• Manage digital ad campaigns end-to-end, including campaign ideation, copywriting, implementation, and optimisation, ensuring maximum ROI.
• Experiment with growth tactics such as A/B testing, landing page optimisation, and channel-specific strategies to increase lead conversions (e.g., website, social media).

Data Analysis & Insights:

• Monitor and analyse performance metrics across marketing and growth channels to identify trends and improvement opportunities.
• Track, measure, and report on key performance indicators (KPIs) such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), churn rate, and engagement metrics.
• Provide actionable insights to improve campaign performance and optimise conversion rates.

Key Performance Indicators (KPIs):

• Conversion rate from paid channels.
• Reduction in Cost Per Acquisition (CPA) through optimisation of channels.
• Quality of merchant sign-ups (measured by their contribution to online transactions).

Requirements

An Ideal Candidate:

• A minimum of 3 years of experience in Performance Marketing within a hyper-growth SaaS company.
• Strong knowledge of digital advertising platforms (e.g., Google Ads, Meta Ads, Apple Search Ads, TikTok Ads) and campaign management tools.
• Proven expertise in data analysis, including proficiency in tools such as Google Analytics, Excel, or similar platforms.
• Experience in using MMP(Mobile Measurement Partners) platforms like AppsFlyer
• Proven track record in Conversation Rate Optimisation
• Excellent copywriting and campaign optimisation skills.
• Familiarity with e-commerce or SaaS customer acquisition funnels.
• Experience with A/B testing, landing page optimisation, and other growth marketing tactics.
• Analytical mindset with a passion for data-driven decision-making and continuous improvement.
• Strong communication and collaboration skills.