Paid Media Specialist at Socialander

Job Description

• We’re looking for a humble, hungry, and smart Paid Media Specialist to join our growing agency team.
• The Paid Media Specialist at Socialander will hit the ground running.
• You are capable of growing revenues by successfully managing multiple Paid Media campaigns, including Paid Social, Shopping, and Search.
• You strategically develop and implement campaigns, manage budgets and bids, analyze campaign performance, and present data-driven insights.
• You are insatiably committed to maintaining successful relationships with your clients and your team, as a trusted advisor, leader, and mentor.

Responsibilities / Essential Job Functions

• Successfully manage multiple paid media client accounts and communicate professionally with the client point of contact
• Create and develop paid media campaigns across various industries and platforms (Google, Facebook, LinkedIn, Twitter, Programmatic, etc)
• Be accountable for budget pacing and recommend strategic data-driven adjustments
• Gather and analyze data insights (ROI, ROAS, CPA, CTR, conversion volume, etc.) to deliver reports with accuracy and propose action plans for optimization
• Monitor the latest trends and changes in social media and the digital industry

Requirements

• 2+ years of PPC campaign management experience
• Strategic expertise on multiple advertising platforms (e.g., Google, Facebook, LinkedIn, Twitter, Programmatic, etc.)
• Experience with Google Analytics and Tag Manager
• Basic knowledge of HTML
• Project management and analytical skills
• Writing and proofreading skills (creative copy, emails, etc.)
• Google Ads and Facebook Blueprint certifications a plus
• Experience with marketplaces such as Amazon is a plus