Paid Media Specialist at Project Growth

Key Responsibilities:

• Campaign Development and Oversight: Develop and oversee paid media campaigns across platforms like Google Ads and Facebook Ads, ensuring they align with client goals and KPIs.
• Audience Research and Segmentation: Conduct audience research for precise segmentation and targeting, crafting tailored messages and creatives.
• Data Analysis and Optimization: Utilize campaign data to uncover trends and insights, optimizing for performance enhancement.
• Budget Management: Manage budgets efficiently, adjusting bids to maximize ROI and meet key performance indicators.
• Creative Copywriting and Landing Page Optimization: Create compelling ad copy and optimize landing pages to boost conversion rates.
• Industry Trend Monitoring: Keep abreast of the latest industry trends and platform updates to refine campaign strategies continuously.
• Cross-functional Collaboration: Work in tandem with creative, technical, and analytics teams to ensure the success of campaigns.
• Performance Reporting: Report on campaign outcomes, providing insights and recommendations to clients and internal stakeholders.
• Professional Development: Pursue professional development opportunities to stay ahead in the fast-evolving landscape of digital advertising.

What Success Looks Like:

• Campaign Success: Your management of paid media campaigns significantly enhances brand visibility, engagement, and conversions for our clients.
• Strategic Impact: Through your expert audience targeting and creative ad strategies, you drive measurable improvements in campaign ROI and KPIs.
• Innovative Problem-Solving: Your ability to stay ahead of digital advertising trends results in innovative campaign strategies that set industry standards.
• Effective Collaboration: Your strong communication skills foster effective collaboration within the team, contributing to a cohesive and productive working environment.

Qualifications:

• Proven experience in paid media campaign management across multiple platforms.
• Strong analytical abilities with proficiency in campaign analytics for optimization.
• Experience with audience segmentation, targeting, and persona development.
• Exceptional copywriting skills.
• A keen eye for good design and landing pages.
• Knowledge of keyword research, A/B testing, and campaign optimization techniques.
• Excellent collaborative and communication skills, capable of thriving in a team setting.
• A commitment to ethical advertising standards and upholding a positive industry reputation.
• A reliable internet connection and a quiet workspace.
• Proficiency in written and spoken English.
• Additional skills in SEO, video editing, or project management considered a plus.