Officer, eCommerce, Digital Acquisition and Engagement at Stanbic IBTC

Job Description

The officer eCommerce, digital acquisition and engagement is responsible for quality engagements to create visibility for ecommerce propositions for revenue generation, new customer acquisition and transaction volume through the products’ delivery channels. Drive visibility of new functionalities and enable successful product uptake

Job Responsibilities

• Engage business stakeholders to develop, plan digital sales strategy for campaigns across channels.
• Work with product owners to enable products without digital footprint achieve digitalization and launch of new feature.
• Enable A/B test of messages developed for efficiency and adoption.
• Develop MIS reports for portfolio analysis to assist management in decision making.
• Constantly engage brand & marketing and products owners to develop visibility campaigns all year round

Qualifications

• Minimum of First Degree

Experience

• 3-5 years of experience in marketing, product management. Strong communication and interpersonal skills are crucial. The ability to build and maintain relationships

Behavioural Competencies

• Generating Ideas
• Providing Insights
• Collaborative
• Data intelligence
• Approachable

Technical Competencies

• Customer Understanding
• Product Knowledge
• Data Driven Digital Marketing 
• Risk Awareness