Off-Trade Leader - Liquor Stores at Coca-Cola

About the New Job

• The Off-Trade Leader - Liquor Stores will work closely with Off-Trade Account Manager to ensure, full portfolio availability and right execution daily (RED) across assigned outlets.
• He/She will be responsible for day-to-day sales and trade marketing executions by driving Availability, Visibility, Promotion, Persuasion and Perfect Serve (AVPPP) in trade while managing multiple stakeholders; internal and external.

Your New Key Responsibilities

• Recruit new and retain existing Premium-to-Luxury Liquor Stores across assigned territory/region.
• Study display plans, sale promotion, and advertising towards marketing merchandise in a profitable manner.
• Maintain required product assortment and propose contracts to ensure required look of success and right execution daily.
• Recognize future and present requirements by customers. Evaluate & measure in-trade sales and marketing activities including coordination of major product activations and launches for consumers and customers.
• Collaborate with Trade Marketing and Brand Ambassadors in developing brand education manuals and trainings for both consumers and customers. Build and continuously upgrade customer relationships to drive business ambition and growth story,
• Lead sales and marketing development of customers of responsibility (volume, growth, revenue, market share, etc.) & achieves KBls Manage budget within agreed guidelines and ensure responsible allocation of DME Achieve agreed level of brand contribution through active monitoring and control of pricing and trade offers.
• Identify, communicate, and selectively manage brand events in outlets, in a way that amplifies brand experience for our consumers and customers.
• Development & management of consumer databases through administrative and reporting activity.
• Brand experience for our consumers and customers.

Education / Experience

• Bachelor's Degree plus 3+ years in sales/marketing experience in a consumer goods environment.
• Preferably in Spirits/ Beverage Alcohol industry Demonstrated experience in developing, executing and managing brand plans.
• Experience planning and/or activating against multicultural consumers: having an "Inclusive Sales and Marketing" mindset Experience working with Premium HORECA and Liquor Stores customers.
• Experience successfully building and leading a high performing team.

Do You Have These Skills?

• Strong passion for sales and marketing activities.
• Strong drive for results & action orientation.
• Overall commercial understanding & business judgment-decision making quality.
• High level of time management and Operational planning (routines, processes, setting controls).
• Financial acumen, Analytical thinking & synthesis to drive decision making.
• Communication - written, presentations & influencing at all levels Building successful & mutual benefit relationships.
• Strong verbal and written communication skill Strong interpersonal skills and ability to operate effectively in a collaborative matrix.