National Sales Manager at AAVA Brands

• The National Sales Manager will lead the direct-to-retail sales strategy, driving nationwide distribution, visibility, and revenue growth across all channels. This role requires a hands-on sales leader with strong experience in field force management, route-to-market execution, and distributor coordination within the FMCG space.

Key Responsibilities

• Develop and execute direct-to-retail sales strategies to drive volume, distribution, and market share
• Lead and manage regional sales managers, supervisors, and field sales representatives nationwide
• Drive effective route-to-market (RTM) execution, ensuring optimal outlet coverage and frequency
• Monitor sales KPIs (volume, value, numeric & weighted distribution) and enforce performance discipline
• Strengthen relationships with distributors, wholesalers, and key retail accounts
• Ensure product availability, visibility, and merchandising standards across all outlets
• Identify growth opportunities across territories and expand retail penetration
• Collaborate with marketing on trade activations, promotions, and in-market execution
• Oversee sales forecasting, demand planning, and stock alignment with supply chain
• Track competitor activities and market trends to inform sales strategy