Modern Trade Sales Executive at Rickmen Healthcare Ltd

Job Description

• The Modern Trade Sales Executive is responsible for managing and growing sales within modern trade channels such as supermarkets, hypermarkets, chain stores, and key accounts.
• The role focuses on driving revenue growth, strengthening customer relationships, ensuring effective product distribution, and executing in-store promotions in line with company strategy.

Key Responsibilities

• Develop and manage relationships with modern trade customers, including supermarkets and retail chains
• Achieve assigned sales targets, volume growth, and market share objectives
• Negotiate listings, pricing, promotions, and shelf space with key accounts
• Ensure product availability, visibility, and correct merchandising across all assigned outlets
• Execute trade marketing activities, promotions, and in-store activations
• Monitor stock levels, prevent out-of-stock situations, and manage replenishment
• Track competitor activities and provide market intelligence and sales reports
• Coordinate with distributors, merchandisers, and internal teams to ensure smooth operations
• Ensure compliance with company policies, trade agreements, and retail standards
• Prepare regular sales forecasts, performance reports, and account reviews

Qualifications & Experience

• Bachelor’s degree in Business Administration, Marketing, or a related field
• 2–5 years of sales experience, preferably in modern trade or FMCG
• Experience managing key accounts, supermarkets, or retail chains is an advantage
• Knowledge of distribution networks and trade marketing practices.

Required Skills and Competencies:

• Strong understanding of modern trade sales operations and key account management
• Excellent negotiation, communication, and relationship-management skills
• Ability to analyze sales data, forecasts, and market trends
• Strong execution skills with attention to detail in merchandising and promotions
• Proficiency in Microsoft Excel, sales reporting tools, and CRM systems
• Ability to work independently and meet targets under pressure
• Good problem-solving and decision-making skills
• Strong planning, organization, and time-management abilities.