Media Planning & Strategy, Assistant Manager at BrandEye Media

Job Summary

• Serve as a key contributor to planning and strategy, executing campaigns with compliance. Deliver market insights to build client trust, develop actionable media strategies to meet objectives, ensure billing protocols are followed, and drive cross-functional collaboration for seamless media plan implementation.

Job Description

Responsibilities:

Media Strategy, Compliance, and Monitoring:

• Develop robust media strategies that align with client objectives and budget constraints.
• Monitor campaign execution for compliance with AISOP, agency, and client standards, addressing any gaps promptly.
• Ensure all campaigns are closed off by
• Verifying delivery of all campaign elements.
• Following internal billing protocols to ensure accurate financial reconciliation.
• Observing financial, legal, and ethical compliance in all aspects of campaign management.

Campaign Performance and Reporting:

• Generate accurate and detailed post-campaign reviews and performance reports within 10 business days of completion.
• Track and analyze key KPIs such as GRP, Reach/Frequency, SOE, and CPT, providing actionable recommendations for optimization.
• Monitor market trends and competitors to enhance campaign outcomes.

Client Relationship Management:

• Center clients in all processes by actively engaging them to anticipate needs and deliver innovative solutions.
• Deliver actionable market and platform insights regularly to strengthen client trust and confidence.
• Conduct bi-monthly client strategy meetings and provide contact reports within 24 hours.
• Proactively identify and communicate opportunities for client growth, presenting ideas to enhance their market positioning.

Knowledge Sharing and Team Development:

• Maintain a centralized repository of brand strategies, campaign reports, and consumer insights for internal knowledge sharing.
• Mentor junior team members to build skills in planning, compliance, and client relationship management.
• Lead workshops or training sessions focused on emerging trends and best practices.

Cross-Functional Collaboration:

• Work closely with buying, creative, and digital teams to ensure smooth implementation of integrated campaigns.
• Participate in brainstorming sessions to develop innovative ideas that align with client objectives and award-winning potential.

Award Submissions and Innovation:

• Identify award-worthy campaigns and contribute to the preparation of high-quality submissions.
• Ensure all submissions highlight compliance, strategic innovation, and measurable results.

Requirements:

• Deep understanding of the media landscape and planning tools, with a focus on electronics campaigns.
• Strong analytical and strategic thinking skills to interpret data and develop actionable insights.
• Good knowledge of clients’ business and marketing objectives.
• Exceptional presentation, data analysis, and problem-solving skills.
• Strong communication and relationship management abilities.
• Proficiency in managing multiple tasks and ensuring timely delivery of quality outputs.
• Proactive, innovative, and result-driven approach to work.
• High level of integrity, transparency, and professionalism in all dealings.
• Collaborative team player with a positive, can-do attitude.