Media Marketing Officer at Prixair

Job Description

• The Marketer – Media (Events & Campaigns) is responsible for planning, promoting, and executing marketing initiatives that increase awareness, attendance, and engagement for events and campaigns.
• The role involves developing media strategies, coordinating promotional activities, managing digital and traditional marketing channels, and ensuring successful campaign execution.

Key Responsibilities

• Develop and implement marketing strategies for events and campaigns.
• Plan and execute media campaigns across digital, print, radio, television, and social media platforms.
• Create promotional content, including press releases, social media posts, email campaigns, and marketing materials.
• Coordinate with event organizers, sponsors, media partners, and vendors to maximize event visibility.
• Manage social media accounts before, during, and after events to drive audience engagement.
• Build and maintain relationships with media houses, influencers, and strategic partners.
• Monitor campaign performance using analytics and prepare reports with insights and recommendations.
• Manage advertising budgets and ensure cost-effective media placements.
• Conduct market research to identify target audiences, industry trends, and competitor activities.
• Ensure brand consistency across all marketing and communication materials.
• Support the planning and execution of product launches, exhibitions, conferences, and promotional events.

Key Performance Indicators (KPIs)

• Event attendance and participant engagement.
• Campaign reach, impressions, and conversions.
• Social media growth and engagement metrics.
• Media coverage and publicity achieved.
• Return on marketing investment (ROMI).
• Lead generation and brand awareness outcomes.
• Timely and successful execution of campaigns and events.