Media Graduate Officer at Tongston Entrepreneurship Holdings

Key Roles and Responsibilities

Social media management:

• Create, schedule, and manage content across various social media platforms.
• Monitor social media channels, engage with the audience, and respond to inquiries.

Graphics Design with Canva:

• Create eye-catching graphics and visuals for social media, blog posts, and marketing materials using Canva or similar tools.

Video editing with AI tools

• Using Pictory and so on.

Media Management:

• Organize and maintain digital media assets, including images, videos, and audio files.
• Ensure media files are easily accessible for marketing campaigns.

AI Tools:

• Utilize AI tools and platforms to analyze and optimize content for social media and other digital channels.

Blog Management:

• Manage and update the company's blog with fresh and relevant content.
• Optimize blog posts for SEO to improve visibility.

Content Development:

• Assist in creating high-quality written and visual content for online and offline channels.
• Ensure the content aligns with brand guidelines and marketing strategies.

Social Media Marketing:

• Collaborate with the marketing team to develop and implement social media marketing campaigns.
• Monitor campaign performance and make adjustments as needed.
• Posting relevant content in social media groups

Event Management:

• Support the planning and execution of online and offline events, webinars, and conferences.
• Promote events through social media and other channels.

PR (Public Relations):

• Assist in building and maintaining relationships with media outlets, influencers, and partners.
• Draft press releases and manage media inquiries.
• Draft copies and content for PR campaigns.
• Create and implement PR campaigns.
• Getting speaking slots for conferences and summits.
• Managing all aspects required for successful participation in conferences & summits.

Publications:

• Collaborate on the creation and distribution of newsletters, e-books, and other publications.
• Media Intelligence and Strategy:

Marketing

• Design and deploy content for advertising and marketing campaigns.

Stay up-to-date with industry trends and competitors.

• Provide insights and recommendations for media strategy improvements.
• Leads Generation.
• Proposal writing.
• Following up with clients for invoices, responses to proposals, feedback on proposals, satisfaction of services etc.
• Stakeholder management and maintenance of a stakeholder database.
• Handle administrative tasks related to the discharge of activities of Tongston Media.

Education & Experience

• A degree in English, communications, public relations, marketing, business management or a related field of study.
• A post-graduate or professional qualification in Journalism, Communication, Marketing or Public Relations would be useful especially in lieu of a relevant tertiary degree.
• Proficiency in key applications (MS Office: Outlook, Word, Excel, PowerPoint; Corel Draw, Adobe Systems; Skydrive, DropBox, Google Docs, and any other required applications) is required.
• Up to 1-2 years) work experience as a Marketing, Journalism, Communications and Branding Specialist or similar role, with an understanding of business and education field
• Familiarity with B2B and B2C advertising campaigns
• Hands-on experience with web content management tools, like WordPress.
• Experience in managing social media communities for brands, required.
• Experience executing email and social media outreach to targeted audience segments, required.
• Established relationships with traditional media houses (TV, Newspaper and Radio) locally and internally is required.
• Knowledge of SEO and Google Analytics.
• Knowledge and ability to handle email marketing campaigns is required such as Real Magnet/Mail Chimp.
• Ability to procure and engage vendors.

Skills

• Excellent verbal and written communication skills.
• Strong research skills, with a clear capacity to develop research material using publicly available information, and by leveraging various networks and internal resources available. 
• Strong problem-solving skills.
• Ability to prioritise and allocate resource/effort appropriately.
• Proactive team player.
• Well-developed communication and business writing skills, including an ability to interface directly and effectively with senior officers internally and externally.
• Strong time management skills and ability to work under pressure in a fast-moving environment.
• Able to liaise with internal customers and external companies in an efficient manner.
• Excellent project management skills.