Media Buyer at DentistFind

Job Overview:

• The primary goal of the Media Buyer is to support and fulfill our business objectives by reaching our target audience at the best rate while staying within budget.
• The Media buyer is a key member of our team, who plays a pivotal role in strategizing, setting up, analyzing, implementing, and optimizing our digital marketing campaigns to drive the growth of our business and our clients.
• A top-performing Media Buyer will keep up with industry developments and adjust media strategies accordingly to improve future media buys.

Key Responsibilities:

Strategy Development:

• Identify target audiences and plan media campaigns.
• Conduct in-depth keyword research and audience targeting.
• Tags & Pixel management for websites through Google Tag Manager.
• Writing ad copies based on user's intent and proofreading ad copies.
• Monitoring audience and media trends, practices and new technologies.

Paid Advertising:

• Plan and execute digital planning, buying, and lead generation campaigns across Google, Facebook, YouTube, Twitter, LinkedIn platforms for clients.
• Monitor and analyze campaign results to determine optimization.
• Budget management for scaling and optimizing ads for better ROI.

Analytics and Reporting:

• Report to clients and build long-term relationships.
• Make data-driven decisions to improve campaign performance and maximize ROI
• Prepare presentations to communicate campaign results and insights to leadership teams
• Monitor campaign performance, analyze data using Google Sheets and Excel, and identify areas for optimization
• Provide reports and insights to stakeholders on campaign performance and recommendations for continuous improvement.

Collaboration:

• Work with team to optimize and scale campaigns based on performance metrics.
• Stay up-to-date on the latest trends and best practices in performance marketing

Required Skills and Qualifications:

• Minimum of 3 years of experience as Media Buyer or similar role with experience in digital media is preferred.
• Minimum of 2+ years of experience in Performance Marketing with a proven track record of success
• Strong Data Analysis knowledge and analytical background are preferred.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Strong understanding of paid advertising platforms like Facebook Ads, TikTok Ads, and Google Ads with proficiency in campaign setup, optimization, and reporting.
• Proficiency in Excel, PowerPoint, and Photoshop, as well as collaboration and asset management tools like Google Drive, Facebook Ads Manager, Google marketing platform, Google analytics etc.
• Motivated, creative, innovative, organized, detail-oriented, and accustomed to working under tight deadlines.
• Ability to thrive in a team environment while showing and taking initiative.

Preferred Qualification:

• Google Analytics, META certification and/or Google Ads certification is a plus.