Marketing Strategist at Owens and Xley

Description

• The Marketing Strategist will develop and execute innovative marketing campaigns for our brand.
• In this role, you’ll craft and execute marketing campaigns that engage our audience, elevate brand awareness, and drive sales all while staying true to our brand’s heart and values.

Key Responsibilities

• Develop and execute marketing strategies to boost brand visibility and sales.
• Lead and optimize digital marketing efforts across social media, SEO, email campaigns, and paid ads.
• Analyze market trends, consumer behavior, and competitors to find fresh opportunities.
• Work closely with the creative team to produce content that speaks to our audience.
• Track and report on campaign performance, using data to tweak and improve strategies.
• Build strong relationships with influencers, partners, and media to grow our brand presence.
• Stay ahead of the curve with industry trends and marketing tools to keep our strategies fresh and effective.

Required Skills and Experience

• Bachelor’s Degree in Marketing, Business, or a related field.
• 3+ years of hands-on experience in marketing strategy, ideally in the gifting or retail space is a plus.
• Strong knowledge of digital marketing tools and strategies.
• Excellent at analyzing data and using it to make smarter marketing decisions.
• Collaborative and communicative, ready to work with cross-functional teams.
• Proficiency in tools like Google Analytics, Meta Ads Manager, and CRM systems
• Previous experience in running successful campaigns that deliver measurable results.

Salary
N250,000 - N300,000 / Month.