Marketing Specialist at African Institute of Technology and Innovation (AITI)

Responsibilities:

• Develop and execute innovative marketing campaigns across various channels, including digital, social media, email, and more.
• Collaborate with cross-functional teams to create compelling content that aligns with brand messaging and objectives.
• Monitor and analyze campaign performance metrics, making data-driven adjustments to optimize results.
• Assist in the planning and coordination of events, trade shows, and promotional activities.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Manage and maintain our online presence, including social media platforms and the company website.
• Contribute to the development of marketing strategies and the implementation of marketing plans.
• Stay up-to-date with industry trends and best practices to ensure our marketing efforts are innovative and effective.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience of 2-5years in marketing roles, preferably within Tech.
• Strong understanding of marketing principles, tactics, and strategies.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools, etc.).
• Excellent written and verbal communication skills.
• Creative mindset with the ability to think outside the box.
• Strong analytical skills and data-driven thinking.
• Attention to detail and ability to manage multiple projects simultaneously.
• Team player with excellent interpersonal skills.

Benefits:

• Competitive salary based on experience.
• Comprehensive benefits package, including health insurance and retirement plans.
• Professional development opportunities to enhance your skills.
• Collaborative and dynamic work environment.
• Opportunity to work on exciting projects and make a real impact.