Marketing/Sales Manager at Academic and Library World Nigeria Limited

Job Overview:

As the Marketing Manager , you will play a pivotal role in developing and executing comprehensive marketing strategies to enhance our brand presence and achieve business objectives. You will be responsible for overseeing all aspects of marketing, from creating engaging campaigns to analyzing market trends and competitor activities. 

Responsibilities:

• Develop and implement innovative and results-driven marketing strategies to promote products/services.
• Collaborate with cross-functional teams to create compelling marketing campaigns across various channels, including digital, social media, and traditional platforms.
• Conduct market research to identify opportunities and stay abreast of industry trends.
• Manage and optimize digital marketing efforts, including SEO, SEM, and email marketing.
• Analyze and report on key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and make data-driven recommendations for improvement.
• Build and nurture relationships with external partners, agencies, and vendors.
• Oversee the creation of marketing collateral, such as brochures, presentations, and promotional materials.
• Monitor and analyze competitor activities to identify opportunities and threats.

Qualifications:

• Excellent communication and interpersonal skills.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Demonstrated ability to manage multiple projects simultaneously and meet deadlines.
• Creative thinker with a passion for staying up-to-date with industry trends.