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  • Posted: Feb 1, 2021
    Deadline: Feb 4, 2021
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    Viva Cinemas is Nigeria’s leading cinema developers and operators of multiplex cinemas in Nigeria. Viva Cinemas is part of the Persianas Group, The Persianas Group has grown significantly since being founded in 1990 and established a proven capability to initiate, secure, construct, deliver and manage real estate developments across Nigeria. We have u...
    Read more about this company


    Marketing Officer

    Principal responsibilities

    • Support the Viva operations to develop and implement VIVA Cinemas (VC) commercial marketing plan for key growth and retentions volume levers
    • Optimise upsell performance across for box office and concession revenue
    • Drive effective retentions activity for existing customers through value reinforcement marketing and ensure cinema admission target are met
    • Work closely with schools, corporates and universities and ensure that group booking admissions is met each week
    • Work alongside Business Development Manager to get a clear plan and expected targets and feedback on actual performance
    • Liaise with the Cinema Managers (CM) and get weekly film information to create synergy with all clients
    • Manage and track group bookings and ensure information is accurate transmitted to all parties of senior management team on weekly basis
    • Always aim to surpass target on weekly basis
    • Identify and develop corrective actions in response to trading performance and see ways to improve group booking revenue streams
    • Identify new opportunities and execute test & learn activities to ensure schools, universities and corporates are engaged and patronising our cinemas weekly
    • Liaise with Business Development Manager to ensure accurate and timely payment of invoices/cash, as necessary for the business with the supplier.
    • Ensuring the cinema meets set aadmissions targets each month/year etc.
    • Support all movie premier activities to drive revenue and ultimately business growth.
    • Carrying out market research to seek new opportunities and new clients
    • Interpreting market trends and adapting to industry changes while analysing opportunities for growth via acquisition and performing due diligence.
    • Maintain a strong and increase database of customers’ contacts including but not limited to regular customers, Schools, Corporates, Tertiary Institutions etc.
    • Performs any other duties as assigned by Line Manager

    Experience & Qualifications
    Person Statement: University degree with 1+ years’ relevant marketing and social media work experience within the retail and entertainment industry.

    • Outstanding analytical and presentation skills
    • Strong marketing acumen
    • Highly presentable and articulated approach to deal with a large variety of groups
    • Attention to detail and ability to bring groups clients to cinema to enjoy our services
    • Able to deliver results and driving group projects to boost other income revenue
    • Strong team mentality and ability to build and maintain open and honest communication
    • Capability to generate original ideas, even in the midst of ambiguity
    • Responsibility and ownership of activities combined with a self-starter approach
    • Commitment to self-development
    • Good understanding of the industry and key issues affecting our business

    Method of Application

    This job has expired. Application is no longer allowed

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