Marketing Officer at Viva Cinemas

Principal responsibilities

• Support the Viva operations to develop and implement VIVA Cinemas (VC) commercial marketing plan for key growth and retentions volume levers
• Optimise upsell performance across for box office and concession revenue
• Drive effective retentions activity for existing customers through value reinforcement marketing and ensure cinema admission target are met
• Work closely with schools, corporates and universities and ensure that group booking admissions is met each week
• Work alongside Business Development Manager to get a clear plan and expected targets and feedback on actual performance
• Liaise with the Cinema Managers (CM) and get weekly film information to create synergy with all clients
• Manage and track group bookings and ensure information is accurate transmitted to all parties of senior management team on weekly basis
• Always aim to surpass target on weekly basis
• Identify and develop corrective actions in response to trading performance and see ways to improve group booking revenue streams
• Identify new opportunities and execute test & learn activities to ensure schools, universities and corporates are engaged and patronising our cinemas weekly
• Liaise with Business Development Manager to ensure accurate and timely payment of invoices/cash, as necessary for the business with the supplier.
• Ensuring the cinema meets set aadmissions targets each month/year etc.
• Support all movie premier activities to drive revenue and ultimately business growth.
• Carrying out market research to seek new opportunities and new clients
• Interpreting market trends and adapting to industry changes while analysing opportunities for growth via acquisition and performing due diligence.
• Maintain a strong and increase database of customers’ contacts including but not limited to regular customers, Schools, Corporates, Tertiary Institutions etc.
• Performs any other duties as assigned by Line Manager

Experience & Qualifications
Person Statement: University degree with 1+ years’ relevant marketing and social media work experience within the retail and entertainment industry.

• Outstanding analytical and presentation skills
• Strong marketing acumen
• Highly presentable and articulated approach to deal with a large variety of groups
• Attention to detail and ability to bring groups clients to cinema to enjoy our services
• Able to deliver results and driving group projects to boost other income revenue
• Strong team mentality and ability to build and maintain open and honest communication
• Capability to generate original ideas, even in the midst of ambiguity
• Responsibility and ownership of activities combined with a self-starter approach
• Commitment to self-development
• Good understanding of the industry and key issues affecting our business