Marketing Officer at Deloitte

Job Description

The Marketing Officer will be responsible for providing essential administrative and logistical support to the Marketing & Business Development team. The Marketing Officer will play a crucial role in ensuring the smooth and efficient execution of marketing campaigns, events, and other initiatives. This position requires strong organizational and communication skills, attention to detail, and a proactive approach to problem-solving.

Core Responsibilities

Marketing Campaign Support:

• Assist in the planning and execution of marketing campaigns across various channels (digital, print, social media, etc.).
• Prepare marketing materials such as brochures, flyers, presentations, and social media content.
• Coordinate with external vendors and suppliers for printing, production, and distribution of marketing materials.
• Track campaign performance and provide regular reports on key metrics.
• Assist in the development and management of marketing budgets.

Event Planning & Logistics:

• Coordinate logistics for marketing events, including venue booking, catering, equipment rental, and travel arrangements.
• Assist in the development of event agendas and materials.
• Manage guest lists and registrations for events.
• On-site event support, including registration, check-in, and providing logistical assistance.
• valuate event effectiveness and gather feedback from attendees.

CRM & Database Management:

• Maintain and update customer databases and contact lists.
• Assist in the segmentation and targeting of customer groups.
• Conduct data entry and data cleaning tasks as required.
• Generate reports and analyze customer data to identify trends and insights.

Social Media Management:

• Assist in the development and execution of social media marketing campaigns.
• Monitor social media channels for brand mentions and customer inquiries.
• Engage with followers on social media platforms.
• Track social media analytics and report on key performance indicators.

Administrative Support:

• Manage office supplies and equipment.
• Handle incoming calls and emails, and direct inquiries to the appropriate personnel.
• Maintain accurate records and documentation.
• Prepare reports and presentations as required.
• Provide general administrative support to the Marketing & Business Development team.

Project Coordination:

• Assist in the planning and execution of marketing and business development projects.
• Track project progress and ensure timely completion of deliverables.
• Coordinate with internal and external stakeholders to ensure project success.

Market Research & Analysis:

• Assist in conducting market research and competitor analysis.
• Gather data on market trends, customer preferences, and competitor activities.
• Analyze market data and provide insights to inform marketing strategies.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Mass Communications, or a related field.
• Relevant certifications in marketing, social media marketing, or project management are an added advantage.
• 1-3 years of experience in marketing, communications, or administrative support. Experience in the healthcare industry is a plus.