Marketing Officer at AMSCO Advisory Services Nigeria Limited

Job Summary

• To harmonize and implement the development of the marketing plan by product or group of products, in accordance with the guidelines for execution of brand portfolio.
• Overall goal is developing, managing & sustaining a profitable brand and marketing portfolio.

Main Tasks

• Provides input into the marketing strategy review (situational analysis)
• Responsible for developing annual marketing operating and channel plans with aligned category, brand, consumer and customer priorities and objectives
• Responsible for managing the integrated Marketing Plan (IMP) & resulting commercial programmes, and the new product introduction (NPI)
• Develops appropriate consumer & shopper insight and ensures insights, channel & POP opportunities are incorporated into all strategies and plans.
• Delivers agreed brand, channel targets and profitability.
• Responsible for gathering and analysing competitor information and developing activities to counteract anticipated competitor plans.
• Tracks, analyses, and evaluates trade initiatives to ensure business results are achieved and brand equity is maintained.
• Develop & updates generic planograms and looks of success aligned to brand strategy.
• Ensures communication to all relevant stakeholders during projects.
• Manages day to day interactions with agencies and assists with evaluation
• Ensures that all business management standards, processes and procedures are applied and adhered to in all activities.
• To define monthly sales forecasts together with sales and demand planning.

Education and Experience Requirements

• University Degree in Marketing or related Business study.
• Minimum of 3 years marketing and brand management experience in a multinational FMCG organization . Non alcoholic drinks will be a plus.
• Proven track record of delivering business result and managing a profitable brand in Nigeria.
• Have experience in marketing models that reach beyond the traditional, with a good knowledge of ATL and BTL marketing strategies.