Marketing Manager at Workforce Group

Job Overview

• As the Marketing Manager, you will play a pivotal role in driving our brand’s visibility and establishing the organization asa trusted partner for SaaS expansion.
• You’ll lead initiatives to generate qualified leads, create compelling content, and coordinate campaigns that resonate with our target audiences.
• Your creative and analytical approach will be essential in developing our marketing strategy, enhancing our digital presence, and optimizing conversion rates.

What You Will Do

• Develop and Execute Marketing Strategy: Design and implement a comprehensive marketing strategy that aligns with our growth objectives across Africa and international markets.
• Lead Generation and Campaign Management: Collaborate with sales to generate qualified leads through targeted campaigns, social media, email marketing, and events.
• Content Creation: Develop and oversee content, including blog posts, whitepapers, case studies, and presentations that highlight Ambridge’s expertise and success stories.
• Social Media Management: Manage social media channels to grow our audience, engage with followers, and build Ambridge’s brand as a thought leader in SaaS expansion.
• CRM Management and Reporting: Track, analyze, and report on marketing activities, using CRM and analytics tools to optimize and adjust strategies for the best results.
• Event Planning: Coordinate and manage events, webinars, and speaking engagements that position Ambridge as a leader in SaaS sales and consultancy.
• Brand Consistency: Ensure that all marketing communications maintain a consistent voice, tone, and message that reflects Ambridge’s mission and values.

Who You Are

• Possess a Bachelor's Degree
• Experience: 3+ years in a marketing role, preferably within the SaaS or technology industry.
• Strategic Thinker: You have experience developing and executing multi-channel marketing strategies that deliver measurable results.
• Content-Driven: Strong ability to create engaging content that appeals to B2B audiences, with exceptional writing and editing skills.
• Analytical: Proficient in using CRM tools, Google Analytics, and other marketing software to track KPIs and optimize campaigns.
• Collaborative: You thrive working cross-functionally with sales teams and are skilled at aligning marketing initiatives with sales objectives.
• Adaptable and Self-Motivated: Comfortable in a fast-paced, dynamic environment with the ability to work independently and think creatively.
• Detail-Oriented: Excellent project management skills, with the ability to prioritize and complete tasks on time.

What We Offer

• Competitive salary (N180,000 Monthly Gross) and benefits
• Opportunity to be part of a pioneering company and gain deep insights into the SaaS industry
• Collaborative and innovative work environment
• Access to a co-working space in Ikeja for a conducive work setting
• Potential for professional growth and development.