Marketing Manager at Transsnet Financial

Job description:

• Establish positioning, identify target audiences, and develop marketing plans to improve brand awareness and acquire new users.
• Lead the strategy and execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
• Experiment with a variety of organic and paid acquisition channels like social media operation, digital and offline promotion, fans and campus groups operation, event management, publicity, copywriting, performance analysis.
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Build strategic relationships and partner with key industry players, agencies, and vendors.
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

Skills and Qualifications

• Bachelor’s degree in marketing, business, or related field
• Minimum 5-years work experience specializing in marketing and branding with a successful track record and portfolio
• Previous music industry experience an advantage, but not compulsory
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Proficiency with online marketing and social media strategy
• Strong project management, multitasking, problem-solving, and decision-making skills
• Metrics-driven marketing mind with an eye for creativity
• Extensive knowledge for efficient channels and touchpoints to customers, including social media, traditional media, webs, blogs, etc
• Established media, brand partners, fan groups, and campus groups contacts
• Team management experience, a strong sense of responsibility, and good interpersonal communication skills.