Marketing Manager at Tomato Jos

Key Responsibilities

• Drafting communications strategy, merchandising, training tools and related activities for the product.
• Managing all exclusive marketing, selected advertising and promotional activities across all sales channels.
• Creating promotional forecasts and tracking promotional performance while working closely with sales to develop key account specific initiatives.
• Planning marketing and promotion timelines for the all brands in close coordination with the sales team.
• Acting as brand custodian; ensuring that brand saliency is maintained at all points.
• Liaising with brand team to develop brand thematic promotion plan in line with brand strategy.
• Monitoring the promotion progress with timely tracking on sales order, budget, display materials, off-take performance.
• Identifying and developing programs and tools to increase brand presence, market share and improve customer satisfaction
• Monitoring and evaluating marketing programs and activities to measure effectiveness and recommendation of improvements as needed.
• Developing, proposing and managing the promotion expense budget.

Minimum Qualifications and Experience / Skills Required for the Job

• A First Degree.
• 5-7 years of work experience, 5 of which should be a managerial role in a Marketing position in an FMCG
• Strong Market Knowledge.
• Knowledge of Consumer Insights.
• Category Management.

Expected Knowledge, Skills, and Competencies:

• Strong interpersonal and effective verbal and written communication skills
• Familiarity with Food channels across Nigeria
• Territory Management Skills (customer/outlet mapping, call/route plan, volume planning, Market Analysis).
• Proficiency in building and maintaining Strong Customer Relationships.
• Must possess good analytical and computing skills.
• You are able to present products and ideas with ease, confidence, and persistence.