Marketing Manager at SENCE Nigeria

Job Summary:

• Our clients in the real estate firm is seeking a dynamic and experienced Marketing Manager to join our team at a leading shopping mall in Kano.
• The successful candidate will be responsible for developing and executing marketing strategies to drive foot traffic, enhance customer engagement, and promote retail tenants.

Responsibilities:

• Develop and implement comprehensive marketing plans to increase mall visibility and traffic.
• Plan and execute promotional campaigns, events, and activities to attract and retain customers.
• Collaborate with retail tenants to support their marketing efforts and ensure alignment with mall-wide initiatives.
• Manage social media channels, website content, and other digital marketing platforms to engage with the community and promote events.
• Analyze market trends, consumer behavior, and competitor activities to identify growth opportunities.
• Prepare and manage the marketing budget, ensuring all activities are cost-effective.
• Monitor and report on the effectiveness of marketing campaigns and adjust strategies as needed.
• Foster relationships with media, vendors, and partners to maximize promotional opportunities.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• At least 5 years of experience in marketing, preferably within the retail or shopping mall industry.
• Proven track record of successful marketing campaigns and events.
• Strong understanding of digital marketing, including social media, SEO, and content marketing.
• Excellent communication, interpersonal, and leadership skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Creative thinker with strong problem-solving skills.
• Proficiency in marketing software and tools (e.g., Google Analytics, Adobe Creative Suite).