Marketing Manager at Laboria Limited

Job Purpose

• The Marketing Manager will lead the planning, development, and execution of the company’s marketing strategy to enhance brand visibility, generate leads, and drive business growth.
• The role involves managing both digital and traditional marketing campaigns, coordinating cross-functional teams, and analyzing performance metrics to optimize results.

Key Responsibilities

• Develop and implement comprehensive marketing strategies aligned with company goals.
• Lead the planning and execution of both digital (social media, email, Google Ads, SEO) and traditional marketing campaigns.
• Oversee content creation, brand messaging, and promotional materials to ensure consistency across all channels.
• Monitor, measure, and report on the effectiveness of marketing campaigns, adjusting strategies to achieve targets.
• Collaborate closely with Sales, Business Development, and Product teams to align marketing initiatives with commercial objectives.
• Manage external marketing agencies and vendors as needed.
• Stay updated on industry trends, competitor activities, and customer insights to inform marketing strategies.
• Prepare budgets, track marketing expenses, and ensure cost-effective campaign execution.
• Mentor and guide the marketing team, fostering a culture of creativity and accountability.

Key Performance Indicators (KPIs)

• Achievement of marketing campaign goals (leads, engagement, conversions).
• Brand awareness growth and audience reach.
• Alignment of marketing initiatives with sales and business development objectives.
• Timely execution of marketing projects within budget.
• Team performance and development metrics.

Requirements
Educational Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Master’s degree or professional marketing certifications is a plus.

Experience:

• Minimum of 5 years’ experience in marketing, with at least 3 years in a managerial role.
• Proven experience in developing and executing successful marketing strategies and campaigns.
• Experience managing digital marketing platforms and analytics tools.

Skills & Competencies:

• Strong strategic thinking and planning abilities.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools (Google Ads, SEO, social media platforms, analytics).
• Leadership and team management capabilities.
• Analytical skills to interpret data and make informed decisions.
• Creativity and innovation in campaign development.
• Ability to work under tight deadlines and manage multiple projects simultaneously.

Salary

• N350,000 - N400,000 / Month (Gross) and benefits package.

Why Join Us?

• Opportunity to shape and lead the company’s marketing strategy.
• Dynamic and collaborative work environment.
• Career growth opportunities aligned with company expansion plans.