Marketing Manager at Kaiglo Stores Limited

Key Responsibilities

• Develop and execute marketing strategies aligned with business and revenue targets.
• Manage digital marketing activities including social media, content, SEO, email and online campaigns.
• Create and coordinate campaigns that generate **leads, customer acquisition and sales**.
• Develop engaging content and marketing materials that strengthen brand visibility and drive conversions.
• Manage social media platforms and ensure consistent brand communication.
• Monitor campaign performance, analyse marketing data and make data-driven improvements.
• Conduct market and competitor research to identify new opportunities for growth.
• Work closely with the sales team to ensure marketing activities support sales targets.
• Identify and test new customer acquisition channels, partnerships and promotional opportunities.
• Manage marketing calendars, campaigns and budgets effectively.
• Track key marketing KPIs and provide regular performance reports to management.
• Collaborate with internal teams, vendors, creatives and other external partners where necessary.
• Stay updated on digital marketing trends, tools, platforms and emerging opportunities.
• Support Kaiglo marketing activities when required.
• Take ownership of marketing performance and recommend practical strategies for improving **brand awareness, leads, conversions and revenue.**

What We're Looking For

• Bachelor’s degree in Marketing, Business Administration, Communications or a related field.
• 3+ years of relevant marketing/digital marketing experience, preferably in e-commerce, retail, technology or consumer-facing businesses.
• Demonstrable experience managing digital marketing campaigns and social media platforms.
• Strong understanding of social media marketing, content marketing, SEO, paid advertising and customer acquisition.
• Commercial mindset with a strong understanding of how marketing contributes to sales and revenue.
• Ability to work independently, take initiative and manage multiple priorities.
• Experience using marketing analytics and digital marketing tools is an advantage.