Marketing Manager at James Hope University Business School

Job Summary

• We are seeking a creative, results-driven, and strategic Marketing Manager to lead the development and execution of comprehensive marketing strategies that drive student recruitment, enhance brand visibility, and support the University’s growth objectives.
• As part of the Marketing and Communications team, you will play a key role in ensuring that James Hope University’s message reaches the right audiences in the most impactful way.

Key Responsibilities

• Strategy Development: Lead the creation and execution of innovative marketing strategies to increase awareness and drive engagement with prospective students, faculty, and partners.
• Campaign Management: Oversee integrated marketing campaigns across digital, print, and social media platforms. Track and measure performance to optimize campaigns.
• Brand Management: Ensure consistency and alignment with the University’s branding and messaging across all communication channels.
• Content Creation: Work with internal teams to develop engaging content, including blog posts, social media content, email newsletters, and promotional materials.
• Market Research: Analyze market trends, competitor activity, and audience insights to inform marketing strategies.
• Collaboration: Work closely with admissions, alumni relations, and academic departments to align marketing efforts with institutional goals and student needs.
• Budget Management: Manage marketing budgets effectively, ensuring resources are allocated to high-impact activities.
• Reporting & Analytics: Monitor and report on marketing performance metrics, providing actionable insights to senior leadership.

Key Requirements

• Education: A Degree in Marketing, Communications, or a related field is preferred.
• Experience: Minimum of 5 years in marketing, with at least 2 years in a leadership or management role, preferably within the education sector or a related field.

Skills:

• Strong expertise in digital marketing (SEO, PPC, social media, email marketing)
• Proven experience in campaign management, content creation, and analytics
• Excellent written and verbal communication skills
• Proficiency with marketing tools and platforms (Google Analytics, Adobe Creative Suite, HubSpot, etc.)
• Ability to think strategically and execute tactically

Attributes:

• Highly organized with an ability to manage multiple projects simultaneously
• Creative thinker with a data-driven approach to decision-making
• Collaborative and proactive in building relationships across teams
• Passion for education and a genuine interest in enhancing the student experience.

Why Join James Hope University?

• Work in a dynamic and supportive environment where your work makes an impact.
• Access to professional development opportunities and career growth.
• A competitive salary and benefits package.
• Be part of a team that’s shaping the future of higher education and student success.