Marketing Manager - Hero at International Breweries

Reference ID: 30001917
Location: Nigeria International Breweries H/O
Role & Responsibilities

• Deep consumer understanding to develop winning brand strategies and plans, Lead the execution of brand plans to drive brand growth
• Innovative ideas and opportunity identification by applying the Front-end innovation process
• Developing and sustaining a balanced short-to long-term innovation pipeline for the brand
• Development of differentiated & compelling brand positioning, -purpose, -ladder, core creative idea and marketing mix
• Influencing stakeholders at different levels, building and maintaining collaborative cross-functional relationships across the Zone
• Supporting innovation capability building; budget management
• Job requires frequent work trips to South East Nigeria
• Established leadership ability at mid / senior level
• Demonstrated ability to manage projects & multidisciplinary teams.
• Proven track record of launched innovation initiatives
• Influencing and consulting skills
• Ability to handle complex situations under pressure
• Passionate, self-starter
• Action and results oriented
• Good written and verbal communication
• Experience in and understanding of Igbo language would be an added advantage.

Qualifications & Experience

• Related Degree
• Post graduate degree in business or marketing preferred
• 8 - 10 years related working experience in brand management, consumer insights and/or marketing strategy consulting environment; consumer goods preferred.