Budget: NGN 500,000 Monthly Net - Above
Job Description (Summary)
As a Marketing Manager, you will be responsible for leading sales and marketing initiatives, developing market strategies, and ensuring the achievement of business goals. You will oversee client acquisition, market intelligence, business development, and strategic planning.
Sales and Business Development:
- Prepare and execute periodic sales and marketing targets.
- Provide leadership and direction to sales and marketing officers.
- Identify and target new clients, generating leads and converting them into customers.
- Provide financial advisory services and recommend investment options to clients.
Marketing Strategy and Market Intelligence:
- Work with management to identify and evaluate new market opportunities.
- Conduct market research to identify customer needs and competitive positioning.
- Provide feedback to the product development team for service enhancements.
- Monitor competitors and recommend strategies to maintain a competitive advantage.
Brand Development and Communication:
- Contribute to marketing communication and brand development initiatives.
- Keep up to date with trends in digital financial services and suggest improvements.
- Attend industry events and conferences, providing insights on market trends.
Performance Management and Reporting:
- Prepare and present periodic sales performance reports to management.
- Participate in quarterly and annual strategic planning meetings.
- Initiate and complete proposals and presentations for new business opportunities.
- Maintain an extensive and up-to-date database of potential clients and competitors.
- Oversee and complete performance appraisals for marketing department staff.
Required Competencies:
- Strong knowledge of financial services products.
- Strong leadership and interpersonal skills.
- Market intelligence gathering and strategic planning.
- Experience in developing and scaling digital financial products.
- Ability to multitask and perform in a high-pressure environment.
- Business development and revenue generation.
- Excellent negotiation and analytical skills.
- Excellent written and verbal communication skills.
- Compliance and risk awareness.
Required Qualifications & Experience
- Bachelor's Degree in Business Administration, Marketing or similar fields.
- Professional Certification in Marketing is required.
- At least 5 years Marketing experience in a bank or similar financial institutions.
- Excellent interpersonal skills
- Ability to think strategically and creatively.
- Proven track record of developing, bringing to market, and scaling of digital financial products and services.
- Excellent knowledge of financial services products and services.
- Excellent negotiation skills.
- Good analytical and numerate skills.
- Ability to provide financial advice to clients.
- Ability to multitask and function in a high-pressure environment.
- Excellent written and verbal communication skills.
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