Marketing Manager at Estrada International Staffing Solutions

Position Overview

• The Marketing Manager will play a pivotal role in developing and executing comprehensive marketing strategies to enhance the brand presence, attract new clients, and promote the diverse range of financial products and services.
• This role requires a seasoned marketing professional with a deep understanding of the financial industry, a passion for creativity, and the ability to drive results through strategic planning and execution.

Job Responsibilities

• Manage and contribute to the execution of day-to-day marketing deliverables, deadlines, and targets
• Execute overall marketing strategies, including but not limited to; performance analysis, ROI, and competitive analysis
• Manage the marketing team.
• Ensure that marketing operations, branding, and communications are unified and reflect the business tone of voice.
• Implement targeted marketing campaigns that will drive customer engagement and bring commercial results.
• Establish and improve the position of our products within the market.
• Work with the team to prioritize and implement marketing and revenue growth efforts - establish a growth mindset, and build a data-driven culture in the marketing team.
• Implement strategic development for all marketing activities and manage all marketing channels.
• Manage and build a customer CRM/leads database.
• Build relationships and coordinate with external partners and agencies.
• Organizing and managing events, and sponsorships, for the purpose of enhancing brand exposure
• Ensuring efficient utilization of resources for marketing activities through the creation and management of brand budget.

Job Requirements

• A Bachelor’s Degree from a reputable educational institution (a degree in a marketing discipline is preferred) or a related field
• Minimum of 5 years of proven experience working in marketing with at least 3 years experience leading a team
• Proven experience working in a fintech start-up or banking & finance environment
• Significant experience in driving customer adoption, user acquisition and growth experience with consumer-facing digital products and services.
• Experience working with CRM tools, digital marketing, SEO, and B2B marketing
• Experience with copywriting skills, email marketing/lead generation, social media and event planning/project coordination
• Ability to fully understand our product and our target audience.
• Experience executing and or managing performance marketing campaigns
• Experience with managing and scaling marketing initiatives, identifying decision-makers, and a consistent track record of hitting and exceeding quotas.
• Strong analytical skills to monitor, measure and report on the KPIs behind marketing plans.
• Excellent communication and creative problem solving skills.