Marketing Manager at eRecruiter Nigeria

Our client is a foremost supplier of high quality medical diagnostic products and services in West Africa.

Job Summary

The ideal candidate will be responsible for developing and managing marketing programs in the Diabetes Care Unit channels, support  business objectives, lead acquisition, foster customer retention, execute business  development strategies, provide sales support, and advance brand building.

Job Responsibilities

• Lead development and execution of strategic marketing plans for the company
• Develop and manage marketing programs in specific channels, support business  objectives, lead acquisition, foster customer retention, execute business development,  provide sales support, and advance brand building
• Build marketing programs across different channels and segments in support of our  overall strategic business objectives and plans
• Evaluate the impact of marketing programs in achieving stated objectives, including  impact on sales, lead flow, and customer retention
• Identify marketing opportunities by understanding consumer requirements; defining  market, competitor's share, and competitor's strengths and weaknesses; forecasting  projected business; establishing targeted market share
• Review and update product pricing based on market conditions
• Lead drafting and dissemination of newsletters and corporate communications to  customers and partners
• Develop marketing-related content for Company websites
• Design and implement promotional campaigns
• Build and maintain customer database
• Liaise with the marketing teams of our suppliers
• Implement other ad-hoc marketing initiatives
• Propose and manage marketing research projects to generate consumer insights in  support of improved marketing strategy and communications
• Partner with sales and business development teams, other internal stakeholders, and  external agencies and vendors

Qualifications:

• Degree in Pharmacy or related field
• At least 7 years’ experience in marketing role with evidence of career progression 
• MBA degree from reputable business school – a strong plus
• Prior healthcare-related marketing experience is a strong plus 
• Outstanding oral and written communication skills

Competency and Skill Requirement

• Good knowledge and understanding of strategic marketing concepts, principles and  practices 
• Prior experience managing team of product managers
• Excellent problem analysis and solving skills
• Excellent oral and written communication skills
• Good report writing and presentation skills
• Ability to demonstrate commitment to ethical standards and high level of integrity