Marketing Manager at Betway Africa

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

We have an opportunity for a Marketing Manager to join our team, working closely with the in-country team as well as the multiple stakeholders based in Nigeria, namely:

• Designated or required agencies and partners Shared services team in JHB comprising:
• Research, measurement and data analysis
• Media
• Social Media
• Activations
• Sponsorships
• PR
• Creative and Brand
• Digital Marketing (Including SEO, PPC, affiliate marketing and digital media)
• CRM Services (including player retention, high value customers and segmentation)
• Marketing Operations and Channels Manager to ensure implementation of branding per marketing channel is done according to brand guidelines
• General Marketing Management
• Provide continuous feedback on market conditions and business performance Seek and propose marketing opportunities to improve marketing efforts that will drive improved business results Create and drive marketing strategy and rollout plans and timing per Country Construct and execute the required Marketing plans for all marketing and distribution Channels in conjunction with all Chanel owners Consistent monitoring of competitor activity Manage the efficient spend of marketing budgets and report on this on a monthly basis Contribute to any store strategy and objectives where relevant Make suggestions regarding the marketing strategy and to execute this strategy including, but not limited to the elements below:
• Design, monitor and control the overall plan of action to achieve a given goal and strategy
• Goal setting and targets
• Messaging contribution - what are we trying to say, to whom, how, when and where
• Positioning
• Budgeting
• Constant reporting and analysis
• Customer acquisitions channels, selection and measurement
• Social
• Digital
• ATL
• BTL
• Activations
• Sponsorships
• Retention strategy and CX
• Segmentation
• Messaging
• Yield management
• VIP
• Offers and promotion strategy
• *This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives.

SKILLS AND EXPERIENCE REQUIRED

• Relevant tertiary qualification is advantageous
• Experience in full marketing function, end to end is essential, with 5 - 10 years minimum relevant experience
• Strategic and analytic mindset to build and implement a strategy and drive results
• In-depth knowledge and understanding of consumer behaviour and use this to drive and implement a relevant marketing strategy
• Experience with diverse resource environment and ability to work with a diverse set of stakeholders
• Good interpersonal skills, able to work effectively with staff at different levels
• Excellent communicator, with both verbal and written communication skills
• An organised individual with the ability to plan and prioritise
• Strong commitment to providing an exceptional customer experience
• Excellent project management skills
• Must be deadline and target driven with good time management
• Highly computer literate
• Ability to work under pressure and adapt well to change 
• Must have a proven track record of campaign rollout
• Ability and willingness to travel into African markets from time to time is essential