Marketing Executive at Fadac Resources

Job Summary: 

• We are looking for a dynamic and creative Marketing Executive to join our growing team. The ideal candidate will play a key role in strategizing and executing marketing campaigns to amplify artiste releases, brand activations, and audience growth. You’ll work closely with artistes, A&Rs, content teams, DSPs, and media outlets to create culturally relevant and data-driven marketing plans that cut through the noise.

JOB RESPONSIBILITIES:

• Plan and execute innovative 360° marketing campaigns for artiste projects (singles, EPs, albums).
• Coordinate with DSPs (Spotify, Apple Music, Audiomack, Boomplay) for playlist pitching, banner placements, and editorial visibility.
• Manage roll-out calendars, campaign trackers, and post-campaign performance reports.
• Drive content ideation for social media, influencer partnerships, TikTok activations, and fan engagement strategies.
• Collaborate with PR teams to secure media placements, interviews, and features.
• Develop and manage promotional budgets across campaigns.
• Track marketing trends, analyze campaign performance metrics, and recommend adjustments.
• Work closely with artistes to reflect their creative direction across campaigns and brand visuals.
• Maintain relationships with external partners – blogs, radio stations, creators, event platforms, and brands.
• Assist with event activations (listening parties, tours, press days, showcases).

JOB REQUIREMENTS:

• 1–4 years experience in marketing, digital campaigns, or brand strategy (entertainment/music industry is a plus).
• Passion for music, pop culture, and digital storytelling.
• Strong understanding of African music market and fan behavior across platforms.
• Excellent verbal and written communication skills.
• Proven ability to manage multiple projects under pressure.
• Familiarity with tools like Canva, Google Analytics, Meta Ads Manager, Spotify for Artists, etc.
• Creative thinker with strong attention to detail and a proactive mindset.