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  • Posted: Aug 19, 2022
    Deadline: Sep 19, 2022
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  • The genesis of The Concept Group was initially borne from a functional and structural approach, simply delivering better effectiveness through shared services of back office functions for its more market facing organizations. As the organization grew, the Group along with its member subsidiaries have evolved to embody much more. As a tested guiding light,...
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    Marketing Communications Manager

    Job Summary

    • The Marketing Communications Manager co-defines strategy and leads general operations as well as the execution and implementation of mapped out strategies for the department.
    • This includes building a brand and marketing it across a variety of communication channels including email, posters, online media, executive updates, etc.

    Duties & Responsibilities

    • Develop and implement digital marketing communications strategies needed to optimally reach TCG’s target audience through digital channels and spur high levels of revenue generation.
    • Ensure TCG’s brand is optimally placed/projected by monitoring industry marketing trends, the performance of TCG’s marketing communications campaigns and providing performance reports/needed feedback on areas requiring prompt attention.
    • Coordinate team members across the different branches/locations to ensure optimal performance on different marketing communications functions as assigned; motivate and support staff towards delivery of high quality of work and engendering great team spirit in order to effectively achieve the organization’s objectives.
    • Continuously plan and execute brand engagement activities/events across digital and physical media.
    • Develop communications budget and ensure communications plans are achieved timely within budget.
    • Coordinate partnerships with external communication consultants and vendors as required for achieving goals within budgets
    • Consistently manage The Concept Group’s brand perception effectively, both internally and externally.
    • Support the professional development of the team members, to continuously develop needed skills and expertise and achieve personal development aspirations.
    • Contribute to the overall achievement of the organization’s mission & vision.
    • Ensure that individual/teamwork and attitude reflect the tenets of The Concept Group’s culture and values.
    • Any other related responsibilities are required as assigned
    • Coordinate team members to ensure optimal performance on different marketing communications functions as assigned; motivate and support staff towards delivery of high quality of work and engendering great team spirit in order to effectively achieve the organization’s objectives.
    • Develop & deliver IMC plans and strategies.
    • Ensure proper execution of brand engagement activities.
    • Develop communication models and structure, and manage product launch messaging and market expansion narratives.
    • Oversee and ensure proper provision of marketing communications support to the other units and departments.
    • Represent / Support spokesperson representing company at events and media engagements
    • Continuously plan and execute brand engagement activities/events across various media (digital, physical etc) to ensure visibility and brand awareness across our various locations
    • Manage and ensure top-notch content development and brand visibility for both online and offline channels.
    • Management of product launch and market expansion messaging and narratives (pre, during and post launch) including the scheduling and prioritizing of content schedules/releases.
    • Consistently manage The Concept Group’s brand perception effectively, both internally and externally.
    • Analyze weekly performance and implement strategies that will improve performance; develop contingency plans to deal with emergencies.
    • Collaborate and be a primary point of contact for Marketing Communication support for other units and departments to help meet and exceed internal and external communications expectations.
    • Be and/or support the company spokesperson at events and media engagements; ensuring that other spokespersons for the company are also prepped, media trained and ready to engage with media during media meets and engagements

    Qualifications / Requirements

    • Bachelor's Degree in Marketing, Communications, Media or any other related field.
    • Minimum of seven (7) years of quality experience in a similar role.
    • A very good understanding of different channels of communications media.
    • An excellent understanding of how to use marketing tools and techniques across different communications channels to increase the visibility, profile and reputation of an organization
    • Well-versed in event marketing and communications processes.
    • A good network of media and PR contacts.

    Method of Application

    Interested and qualified candidates should send their CV to: careers@conceptgroup-ng.com using the Job Title as the subject of the mail.

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