Marketing Communications Manager at The Concept Group

Job Summary

• The Marketing Communications Manager co-defines strategy and leads general operations as well as the execution and implementation of mapped out strategies for the department.
• This includes building a brand and marketing it across a variety of communication channels including email, posters, online media, executive updates, etc.

Duties & Responsibilities

• Develop and implement digital marketing communications strategies needed to optimally reach TCG’s target audience through digital channels and spur high levels of revenue generation.
• Ensure TCG’s brand is optimally placed/projected by monitoring industry marketing trends, the performance of TCG’s marketing communications campaigns and providing performance reports/needed feedback on areas requiring prompt attention.
• Coordinate team members across the different branches/locations to ensure optimal performance on different marketing communications functions as assigned; motivate and support staff towards delivery of high quality of work and engendering great team spirit in order to effectively achieve the organization’s objectives.
• Continuously plan and execute brand engagement activities/events across digital and physical media.
• Develop communications budget and ensure communications plans are achieved timely within budget.
• Coordinate partnerships with external communication consultants and vendors as required for achieving goals within budgets
• Consistently manage The Concept Group’s brand perception effectively, both internally and externally.
• Support the professional development of the team members, to continuously develop needed skills and expertise and achieve personal development aspirations.
• Contribute to the overall achievement of the organization’s mission & vision.
• Ensure that individual/teamwork and attitude reflect the tenets of The Concept Group’s culture and values.
• Any other related responsibilities are required as assigned
• Coordinate team members to ensure optimal performance on different marketing communications functions as assigned; motivate and support staff towards delivery of high quality of work and engendering great team spirit in order to effectively achieve the organization’s objectives.
• Develop & deliver IMC plans and strategies.
• Ensure proper execution of brand engagement activities.
• Develop communication models and structure, and manage product launch messaging and market expansion narratives.
• Oversee and ensure proper provision of marketing communications support to the other units and departments.
• Represent / Support spokesperson representing company at events and media engagements
• Continuously plan and execute brand engagement activities/events across various media (digital, physical etc) to ensure visibility and brand awareness across our various locations
• Manage and ensure top-notch content development and brand visibility for both online and offline channels.
• Management of product launch and market expansion messaging and narratives (pre, during and post launch) including the scheduling and prioritizing of content schedules/releases.
• Consistently manage The Concept Group’s brand perception effectively, both internally and externally.
• Analyze weekly performance and implement strategies that will improve performance; develop contingency plans to deal with emergencies.
• Collaborate and be a primary point of contact for Marketing Communication support for other units and departments to help meet and exceed internal and external communications expectations.
• Be and/or support the company spokesperson at events and media engagements; ensuring that other spokespersons for the company are also prepped, media trained and ready to engage with media during media meets and engagements

Qualifications / Requirements

• Bachelor's Degree in Marketing, Communications, Media or any other related field.
• Minimum of seven (7) years of quality experience in a similar role.
• A very good understanding of different channels of communications media.
• An excellent understanding of how to use marketing tools and techniques across different communications channels to increase the visibility, profile and reputation of an organization
• Well-versed in event marketing and communications processes.
• A good network of media and PR contacts.