Marketing & Communications Manager at Churchgate Group

As one of the largest developers of high-end Real Estate in Nigeria, the Churchgate Group is redefining the skylines in some cities in Nigeria through development of luxury real estate in Abuja, Lagos and other parts of Nigeria and across the world. These include the twin Towers World Trade Center, (WTC) Abuja, the twin Churchgate Towers in Victoria Island Lagos, luxury apartments in Lekki, the Churchgate Plaza Tower in the Federal Capital Abuja and ample Warehousing space in cities across the country. The vision of Churchgate is to provide in Nigeria, the very best in world class luxury residences and office accommodation of high sophistication and opulence.

The WTC Abuja is a mega brand and the first purpose built World Trade Center in West Africa which has become the premier address for upscale office space and luxury residences. The Group is committed to providing clients with memorable experiences that meet their business and living needs. Our projects have transformed cities and town into vibrant communities that offer a wide range of opportunities for residents and visitors alike.

Functional Roles:

• Ensure effective management within the marketing, communications, and public relations functions of the business, with provision for succession.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Contribute to and develop the company’s marketing and PR plans including planning yearly promotional schedule and operating budget.
• Ensure all internal and external communications maintain a consistent and professional image and messaging.
• Responsible for content production including the design of marketing materials, PR, and social media posts and advertising.
• Analyze campaign performance based on data, providing insightful optimization numbers for the commercial department.
• Conduct regular product audits, establishing the playbook and driving the standards for product readiness.
• Provide regular data on Competitor Analysis & Customer retention (NPS).
• Develop and implement strategic marketing and communication plans to achieve corporate objectives for products and services
• Maintain the right level of awareness on media presence at product level and at a corporate brand image level
• Provide guidelines and guidance to personnel on the application of procedures, and monitoring and following up on specific tasks and project deliverables

Qualifications:

• Bachelor's degree in Marketing, Finance, Business Administration, or similar discipline.
• A Master's Degree in a relevant field will be advantageous.
• At least two years' experience as a Marketing Manager
• Advanced computer literacy and knowledge of the PR/OOH/Media/Digital and the Creative to keep the product in the minds of customers.
• Extensive knowledge of marketing strategies, channels, and branding.

Desired Attributes/Skills:

• A creative personality, thoughtful planner, a great organizer, strong leader.
• Extensive and growing knowledge of the luxury/ultra-luxury products
• Confident communicator with strong analytical and project/budget management skills
• Self-motivated with a positive attitude, and ability to work collaboratively as part of a dynamic, high-performing team
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.