Marketing Communications Coordinator at Vetsark Limited

About the job

The ideal candidate will lead in all areas of marketing lead generation and marketing support. They will be comfortable in developing and maintaining various marketing campaigns and have a creative skillset which enables them to brainstorm new initiatives.

Marketing Coordinator Job Responsibilities:

• Markets products by developing and implementing marketing and advertising campaigns both online and offline.
• Tracks sales data, maintains promotional materials, plans meetings and trade shows, maintains databases, and prepares report.
• Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; and updating calendars.
• Tracks product line sales and costs by analyzing and entering sales, expense, and new business data.
• Prepares marketing reports by collecting, analyzing, and summarizing sales data.
• Keeps promotional materials ready by coordinating requirements with graphics , inventorying stock, placing orders, and verifying receipt.
• Supports sales staff by providing sales data, market trends, forecasts, account analyses, and new product information.
• Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
• Plans meetings, events and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists.
• Monitors budgets by comparing and analyzing actual results with plans and forecasts.
• Updates job knowledge by participating in educational opportunities and reading trade publications.
• Accomplishes organization goals by accepting ownership for accomplishing new and different requests.
• Explores opportunities to add value to job accomplishments.

Marketing Coordinator Qualifications / Skills:

• Direct marketing
• Market segmentation
• Marketing research
• Coordination
• Project management
• Reporting research results
• Understanding the customer
• Process improvement
• Initiative
• Planning
• Financial skills

Education and Experience Requirements:

• Bachelor’s or master’s degree in marketing or a related field
• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and JavaScript