Marketing Associate at Vert Farms Ltd

Role Description

• This is a full-time, on-site Marketing Associate role based in Ibadan. The Marketing Associate will support the development and execution of marketing campaigns that promote Vert Farms Ltd’s agricultural and agri-tech products and services. Responsibilities include conducting market research, analyzing customer and competitor data, and helping to position the company’s offerings across poultry, crop, animal, and fishery segments. The role involves creating marketing materials, supporting sales initiatives, coordinating events or field activations, and maintaining consistent brand messaging across online and offline channels. The role requires someone who understands digital marketing, storytelling, branding, and agricultural product marketing. The Marketing Associate will collaborate closely with the sales, production, and operations teams to track campaign performance and recommend improvements.

Key Responsibilities

Content Creation & Brand Marketing

• Create engaging content including videos, graphics, photos, captions, and promotional materials for social media and marketing campaigns.
• Develop educational and promotional content around eggs, broiler birds, and livestock products.
• Plan and execute seasonal and sales campaigns to increase product visibility and customer engagement.
• Maintain brand consistency across all communication channels.

Social Media Management

• Manage and grow the company’s social media platforms including Instagram, Facebook, TikTok, WhatsApp Business, and LinkedIn.
• Create and maintain a monthly social media content calendar.
• Monitor engagement, respond to inquiries, and build strong online customer relationships.
• Track social media performance metrics and provide regular reports.

Sales & Customer Engagement

• Promote and market poultry and livestock products to retailers, distributors, restaurants, supermarkets, and individual customers.
• Generate leads and support conversion of prospects into customers.
• Build relationships with existing customers and identify opportunities for repeat business.
• Assist in organizing farm promotions, exhibitions, and marketing events.

Market Research & Strategy

• Conduct market research to identify trends, pricing opportunities, and customer preferences.
• Monitor competitor activities and recommend marketing improvements.
• Support the development of marketing strategies that increase revenue and market reach.

Qualifications

• Strong Communication skills, including clear written and verbal communication with internal teams and external stakeholders.
• Bachelor’s degree or HND in Marketing, Mass Communication, Business Administration, Agriculture, or related field.
• 1–3 years experience in marketing, digital marketing, or social media management.
• Proficiency in Market Research and basic data analysis to understand customer needs, market trends, and competitor activities.
• Sales and Marketing skills to support lead generation, conversion activities, and brand awareness initiatives.
• Project Management capabilities to plan, coordinate, and monitor marketing campaigns and onsite events.
• Strong content creation skills including photography, videography, graphic design, and copywriting.
• Familiarity or interest in agriculture, agri-tech, or food systems in Sub-Saharan Africa.
• Ability to work on-site in Ibadan, manage time effectively, and collaborate in a fast-paced environment.
• Basic proficiency in digital tools (e.g., Microsoft Office or Google Workspace; 
• Canva, CapCut, Adobe Creative Suite, or similar applications,  social media platforms) is an advantage.
• Ability to work independently and meet targets.

Key Skills

• Social Media Marketing
• Content Creation
• Digital Advertising
• Customer Relationship Management
• Communication & Negotiation
• Branding & Storytelling
• Sales Promotion
• Creativity & Innovation
• Performance Expectations
• Increase online engagement and brand visibility.
• Drive sales growth for eggs, broilers, and livestock products.
• Grow social media following and customer inquiries.
• Produce consistent, high-quality marketing content.

Benefits

• Competitive salary
• Performance-based incentives
• Opportunity for career growth
• Hands-on experience in a growing agribusiness company