Marketing Associate at eRecruiter Nigeria

Job Responsibilities:

Brand & Marketing Strategy Execution

• Assist in the development and execution of comprehensive marketing campaigns to promote their luxury gifting solutions, utilizing ATL, BTL, and TTL marketing channels.
• Ensure brand consistency across all marketing materials, digital platforms, and customer touchpoints.
• Collaborate with the sales team to create personalized marketing strategies for high-net-worth individuals, corporate clients, and general business objectives.
• Track and analyze the effectiveness of marketing campaigns, providing data-driven insights and recommendations.

Digital Marketing & Social Media Management

• Develop and manage content strategies for their social media platforms (Instagram, LinkedIn, Facebook, and others), ensuring engaging and visually compelling posts.
• Plan and execute paid digital advertising campaigns, including social media ads, Google Ads, and retargeting strategies.
• Engage with online communities, respond to inquiries, and build relationships with followers to increase brand loyalty.
• Monitor digital analytics and report on social media performance, optimizing content based on engagement insights.

Content Creation & Brand Storytelling

• Develop high-quality content, including social media posts, blog articles, email newsletters, and website updates.
• Collaborate with designers, photographers, and videographers to create visually stunning marketing assets.
• Write compelling product descriptions, promotional copy, and captions that align with their luxury brand tone.

Event Marketing & Brand Partnerships

• Plan and execute marketing activities, private gifting showcases, luxury events, collaborations, and brand activations with premium brands.
• Identify and establish partnership opportunities with high-end hotels, corporate clients, fashion brands, luxury service providers, and event organizers to enhance brand exposure.
• Implement direct marketing strategies, such as VIP client engagement, corporate gifting demonstrations, and exclusive invitation-only experiences.
• Execute retail promotions and pop-up store activations to enhance customer engagement.
• Represent the company at networking events, exhibitions, and trade shows to expand brand visibility.
• Manage event logistics, invitations, and promotional materials to ensure successful brand representation.

Public Relations & Influencer Collaborations

• Work with media outlets, lifestyle bloggers, and influencers to drive brand awareness.
• Assist in drafting press releases, coordinating PR campaigns, and managing influencer partnerships.
• Build relationships with key media contacts to secure brand features in luxury and corporate publications.

Market Research & Competitive Analysis

• Monitor industry trends, competitor strategies, and luxury gifting insights to keep the company ahead in the industry.
• Provide recommendations on product innovations, packaging enhancements, and emerging marketing trends.
• Provide insights to refine marketing strategies and enhance their positioning in the market.
• Track and report marketing performance, ensuring ROI-driven decisions.

Administrative

• Manage and maintain accurate records of sales, marketing, and customer interactions.
• Collaborate with the operations team to ensure seamless delivery of products and services.

Job Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2-3 years of experience in marketing, preferably in luxury retail, corporate gifting, or premium lifestyle brands.
• Strong knowledge of ATL, BTL, and TTL marketing strategies.
• Solid understanding of digital marketing, social media management, and brand storytelling.
• Proficiency in content creation, copywriting, and visual aesthetics.
• Excellent knowledge of Google Analytics, SEO, paid advertising, and email marketing.
• Strong event coordination and public relations skills.
• Exceptional communication, organization, and project management abilities.
• Passion for luxury branding, high-end retail, and premium gifting experiences.