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  • Posted: Mar 13, 2023
    Deadline: Apr 3, 2023
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    Denna Rossi Limited {D.R.L} is a Fast Moving Consumer Goods company (FMCG) with registered head office in Port Harcourt, Nigeria The "IVANA" name is a registered Trade Mark in the category of all beverages containing fruit juices, drinks. Bottled water, flavored water and table wine are equally registered brands. Other products to be distributed by...
    Read more about this company

     

    Marketing and PR Manager

    Job Description

    • We are in need of a Product marketing manager to develop effective marketing strategies and plans, to communicate our products features and benefits to both new and existing customers.
    • Our Ideal candidate would conduct market research on company products, establish timescales for upcoming products, influence pricing, guide sales teams, and develop campaigns around products to attract active customers.

    Responsibilities

    • Build on product messaging that sets new products apart from others in the market to give them a unique selling point
    • Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process
    • Plan and participate in the launch of new services and products which involve several different departments
    • Obtain insights into customers’ usage of current products, untapped opportunities, and buyer personas, through interviews, surveys, focus groups, and sales data
    • Making feature recommendations to the Product Management team, based on user feedback, satisfaction studies, and competitive benchmarks
    • Determine the type of advertising and marketing content, such as TV, radio, print, digital or social media, that needs to be created and distributed.
    • Manage a calendar scheduling the creation of each piece of content and the planned release of each piece of content.
    • Work with in-house or external writers and other content creators to create the desired content.
    • Outline a product timeline and oversee the project’s successful execution.
    • Create and manage budgets for the product.
    • Develop and maintain relationships with external vendors whose products or services will be needed for the product.

    Requirements

    • Candidates should possess a Bachelor's Degree in relevant fields
    • 5 years + experience in product or partner marketing experience or a related field
    • Strong sales enablement
    • Experience working in a start-up or scaling business
    • Excellent communication skills
    • Must be proactive and able to drive the team to achieve results

    Method of Application

    Interested and qualified candidates should send their CV to: Hr@dennarossi.com and copy: Recruitwithwumi@gmail.com using the Job Title as the subject of the email.

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