Marketing and Communications Officer at Outsource Company

Position Summary/Objectives:

The Marketing and Communications Officer is responsible for initiating and managing the day-to-  day marketing activities of the organization and long-term marketing strategy for the company,  according to the approved marketing budget. The Marketing and Communications Officer takes  care of brand marketing, trade marketing, direct marketing and social media communications. Marketing and Communications Officer uses market and customer research and analysis to direct  the marketing plans. He or She tracks and analyzes the performance of direct marketing and  advertising campaigns and ensures that all marketing materials are in line with the brand and  corporate identity.

Key Roles & Responsibilities:

• Develops the marketing strategy and tactics for the company in line with the company’s  objectives
• Plans, manages and coordinates all marketing activities within the company
• Analyses economic and commercial surveys to identify potential markets, and monitors  market trends 
• Undertakes continuous analysis of competitive environment and consumer trends
• Negotiates  contracts  with  vendors  and  distributors  to  develop  common  marketing  campaigns 
• Monitors and reports on effectiveness of marketing communications
• Create and implement content calendar for the brand’s social media pages
• Monitors the execution of campaigns across all marketing channels
• Proposes specific marketing budgets and holds the annual marketing budget. 
• Takes care of brand management and corporate identity
• Develops indoor and outdoor brand communications
• Prepares, coordinates and checks the printing of the brand communications 
• Ensures  the  indoor  &  outdoor  communications  are  executed  by  the  Brand  Book  by  receiving photos, visiting the stores frequently and discussing it with the Head, Corporate  Services
• Plans and implements promotional campaigns following the seasonality and monthly  events
• Develops and coordinates marketing campaigns with sales activities to promote products  and services
• Create a social media following and engage with customers 
• Collects and reviews the customer forms to create the CRM database and maintains it  accurately
• Plans and executes direct marketing campaigns to reinforce the brand
• Develops and manages the website to ensure it features accurate, relevant and actual  content
• Directs and collaborates with (website) designers on the creation of design elements 
• Formulates the content for social media activities (WhatsApp, Instagram, Twitter, Google, LinkedIn, etc.) and places the content on social media after approval by Head, Corporate  Services
• Monitors and reports on effectiveness of the social media activities. 

Qualifications:

• Bachelor’s degree in Marketing or any related field 
• At least 5 years’ experience in marketing