Marketing and Communications Manager at Flytime Promotions Ltd

Responsibilities:

Event Promotion:

• Develop and execute comprehensive marketing strategies and campaigns to promote Flytime Promotion’s live events, concerts, festivals, conferences, or other productions.
• Utilize various channels, including digital marketing, social media, traditional advertising, and partnerships.
• Coordinate event coverage on the day of the shows as required.

 Audience Engagement:

• Implement strategies to engage and excite the target audience before, during, and after events.
• Create interactive and immersive experiences to enhance attendee satisfaction while also addressing feedback and inquiries across social media platforms and other channels.

Ticket Sales Strategy:

• Develop pricing strategies and promotions to drive ticket sales.
• Implement effective online and offline ticketing solutions.

Partnerships and Sponsorships:

• Develop comprehensive proposals for potential sponsors and partners, identify opportunities, and pitch to them to secure partnerships.
• Establish partnerships with sponsors, brands, and relevant stakeholders to enhance promotional efforts and financial support.
• Negotiate and manage sponsorship agreements.
• Manage all sponsor and partner relationships, ensuring fulfillment of obligations and maximizing branding opportunities.

Venue Marketing:

• Collaborate with venue partners to ensure effective joint marketing efforts.
• Optimize venue-specific promotions to attract the local audience.

Digital and Social Media Marketing:

• Leverage digital platforms and social media to create buzz, share behind-the-scenes content, and engage with the audience.
• Utilize event-specific hashtags and online communities.
• Lead the creation of innovative and impactful multi-channel campaigns (email, app, text, website, social, digital, SEO/SEM, blog, press releases, multi-media, OOH, performance marketing) to achieve business goals and fulfill sponsorship campaigns. ​​
• Conduct market research and analysis to identify trends, opportunities, and consumer insights to inform marketing strategies.
• Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization.
• Stay abreast of industry trends and best practices in marketing and entertainment to ensure Flytime Promotions remains competitive and innovative.

Community Outreach:

• Engage with local communities to build support and awareness for events.
• Implement outreach programs to connect with diverse audience segments.

Event Branding:

• Ensure brand alignment across all marketing materials and touchpoints.
• Collaborate with the leadership team to develop and maintain comprehensive brand identities for Flytime Promotions and its sub-brands.
• Collaborate with creative teams to develop strong visual identities for Flytime Promotions and its sub-brands.
• Ensure consistency in messaging, visual identity, and brand positioning of Flytime across all marketing channels and touchpoints, both internally and externally.
• Manage the branding and execution of external events sponsored by Flytime, acting as the main point of contact.
• Develop creative briefs and manage the coordination of marketing campaigns, including written, photo, video, and venue branding content.

Public Relations:

• Manage relationships with media outlets, influencers, and industry publications.
• Coordinate press releases, interviews, and media coverage for events. Serve as the primary point of contact for media inquiries.

Customer Relationship Management (CRM):

• Implement CRM strategies to capture and analyze attendee data.
• Use CRM insights to personalize marketing efforts and improve the overall attendee experience.

Post-Event Analysis:

• Conduct post-event evaluations to assess the success of marketing strategies.
• Gather feedback from attendees and stakeholders for continuous improvement.

Emergency Communication Planning:

• Develop contingency plans and communication strategies for unforeseen circumstances or emergencies during live events.

Budget Management:

• Develop and manage marketing budgets, ensuring effective allocation of resources for maximum impact.

Others:

• Oversee the marketing department including progress and performance to ensure assigned work is completed correctly, efficiently and on deadline and follow up on work results.
• Main precise records and take accountability for all company brand assets and investments.
• Supervise and manage all brand activations.
• Facilitate internal communication processes to keep employees informed about company news, events, and initiatives.
• Collaborate with HR to hire, onboard, and manage all marketing staff.
• Lead the development of all marketing department requests from internal and external teams.
• Manage the PR team and provide them with all necessary materials for press releases and media pitches.
• Be the primary copywriter and editor, creating engaging and persuasive copy in different formats.
• Ensure the organization of all Flytime media assets and files.
• Line manages all third-party service providers and regulatory bodies for marketing and press/media.
• Responsible for a full spectrum of marketing activities, including those detailed above and any others deemed necessary for company’s success.

Qualifications:

• Bachelor’s degree in marketing, Communications, or a related field.
• Proven experience (5+ years) in marketing and communications roles.
• Strong understanding of digital marketing, social media trends, and analytics.
• Excellent written and verbal communication skills.
• Creative thinking and the ability to contribute innovative ideas to marketing strategies.
• Strong project management and organizational skills.
• Ability to work effectively in a fast-paced environment.
• Familiarity with the Nigerian entertainment industry is a plus.
• Hardworking with a positive and cooperative mindset.