Marketing Activation Manager at GlaxoSmithKline

Details

• Are you looking for a brand management role that allows you the opportunity to shape promotional effectiveness? If so, this Marketing Activation Manager role could be an ideal position to explore.

Job Purpose

• As a Marketing Activation Manager, you will be responsible for developing the growth strategy of the Nigeria business for assigned brands through adaptation and adoption of global category and brand strategies.
• You will also partner with Category & Area marketing teams to deliver winning marketing and innovation plans for the market based on actionable commercial, competitor and consumer insight to drive brand share and equity ahead of competition and be accountable for brand performance tracking for assigned portfolios and recommending remedial action.

Essential Job Responsibilities

• Preparing and managing Business Plan, Annual A&P Budget and Communication / Media Plan with P&L responsibility.
• Develop winning Annual Brand Plans (ABPs) in the context of the consumer, expert, trade and competitive set. Output clear local activation calendars to be deployed to attain growth priorities in sales and shares.
• Determining and managing product launches and relaunches, monitoring the brands’ sales performance and market share through the whole year.
• Preparing an annual situational analysis to identify Drivers of Growth or a Pre-Launch Plan and developing a plan to deliver Drivers of Growth/Pre-Launch Plan in line with the Brand Ambition in order to reach sales and value share goals.
• Execute in-market new product launches brilliantly leveraging Area launch models with local adaptation where needed.
• Model GSK values & behaviors and compliance with all GSK codes of practice
• Executing consumer and market researches for in depth consumer understanding; analyzing and evaluating the results and transforming the outcomes into strategies &actions.
• Implementing action plan by tracking brand performance and monitoring market dynamics and competitor activities by reviewing and analyzing IMS, Nielsen Retail Audit, SOV data and Monthly Sales Reviews.
• Leading creative, media, PR and digital agencies through marketing strategies.

Why You?
Basic Qualifications:

• University Degree
• Experience in Brand Management

Preferred Qualifications:

• FMCG experience is an advantage
• Strategic thinker
• Communication Evaluation & Development
• Financial Planning and P&L Approach
• Measuring & Tracking
• Leadership
• Ability to Influence.