Marketer at Tastee Fried Chicken - TFC

Location: Victoria Island, Lagos

Responsibilities

• Coordinate sales and marketing efforts to boost brand awareness.
• Conduct marketing research to identify industry trends and commercial opportunities.
• Ensuring a strong brand positioning and driving visibility and footfalls to each store, while delivering on the brand messaging of quality, reliability
• New channels - Recommending sources for the growth of retail channels.
• Building advertising and promotional activities. Designing and producing creatives and circulars.
• Ensure our brand message is strong and consistent across all channels and marketing efforts
• Identify opportunities to reach new market segments and expand market share.
• Develop and implement a marketing strategy according to objectives and budget.
• Study company profile and operations to understand its marketing needs.
• Provide advice on branding, positioning, communications and other marketing issues.
• Give direction to marketing efforts with the most effective methods and tools.
• Keep abreast of emerging trends and share best practices knowledge and insights.
• Execute strategic tasks and monitoring outcomes.
• Updating databases and using a customer relationship management (CRM) system

Requirements

• B.Sc or M.Sc in Marketing or relevant field
• At least 5 years of experience as a Marketer QSR / FMCG
• Leadership skills with the ability to set and prioritize goals
• Strong communication and presentation skills.
• Exceptional problem-solving skills.
• Knowledge of data analysis and market research.
• In-depth knowledge of marketing principles and best practices.
• Ability to think strategically and analytically.
• Proficient in MS Office / Working knowledge of IT.