Lopterra leaders empower the business by investing in experienced professionals skilled to provide the core of our services, with a leadership influence that lies in the commitment to build strong, trustworthy relationships with our clients, candidates and amongst colleagues. Our team is widely recognised for their excellent service, professionalism and unma...
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Our client seeks to hire a dynamic and results-driven Marketing Executive to drive sales through both fieldand digital marketing strategies.
The ideal candidate will develop and execute marketing campaigns, build brand awareness, and generate leads for our renewable energy solutions.
This role requires expertise in both offline and online marketing techniques to effectively engage customers and drive business growth.
Key Responsibilities
Conduct market research to identify target customer segments, industry trends, and competitive landscape.
Analyse customer needs and preferences to develop targeted marketing strategies and campaigns.
Generate leads through various channels, including cold calling, networking, and attending industry events and trade shows.
Follow up on leads and inquiries to qualify prospects and schedule meetings Identify and pursue new business opportunities to generate leads and increase sales revenue
Build and maintain relationships with potential clients, understanding their business requirements and offering tailored solutions.
Collaborate with internal teams, including sales, operations, and customer service, to ensure alignment of marketing activities with business objectives.
Develop and implement digital marketing campaigns across social media, email, website, and search engines to generate leads and sales.
Utilize SEO, Google Ads, and PPC strategies to enhance online visibility and attract potential customers.
Track and analyze marketing performance using analytics tools, providing reports and recommendations for improvement.
Plan and execute offline marketing strategies, direct mail, flyers, and brochures.
Conduct field marketing campaigns, including door-to-door sales, presentations, and in-person customer engagement.
Identify and pursue new business opportunities through both online and offline channels.
Engage with potential customers, understand their needs, and recommend suitable renewable energy solutions.
Follow up on inquiries, nurture leads, convert leads into actual sales.and maintain customer relationships to encourage repeat business.
Build and maintain relationships with media outlets, influencers, and industry stakeholders to increase brand awareness.
Requirements
Educational background: SSCE, OND, NCE
Proven experience in both traditional and digital marketing, preferably in the renewable energy sector.
Knowledge of SEO, Google Ads, social media advertising, and email marketing.
Excellent communication, negotiation, and relationship-building skills.
Ability to analyze market trends and develop effective marketing strategies.
Willingness to engage in field marketing activities and attend industry events.
Proficiency in digital marketing skills is a plus.
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