Marketer at LEAD Enterprise Support Company Limited

Department: Sales

REPORTING RELATIONSHIP

Reports To: Business Development Manager

CONTACT ARISING FROM THE JOB: Banks/Financial Institutions, Statutory/Regulatory bodies, MFI Clients ‘Finance Representatives’, Vendors

MAIN OBJECTIVE OF THE JOB:

To create awareness, mobilize patronage, minimize risk and increase the market share of the Microfinance Institute.

PRINCIPAL RESPONSIBILITIES AND ACCOUNTABILITIES/KEY PERFORMANCE AREAS Duties:

• Analyzing loan facilities’ prices, demand and competition in line with market trend
• Devising and presenting strategies and developing ideas for the company.
• Compiling and distributing financial and statistical information to business development manager
• Write daily reports on trends of sales and other marketing analyses.
• Ensure that issues of dissatisfaction in client service delivery are promptly identified and addressed
• Ensure compliance with the company’s policies and procedures in sourcing for clients.
• Perform other duties and responsibilities as may be assigned by business development manager Generation of New Sales Leads
• Generates sales leads, building sustainable relationships with clients
• Arranges business meetings and one-on-one conversations with prospective clients
• Reports back to the management on sales lead results Client Management
• Builds trust and long-term relationships with clients/customers
• Improve the customer experience and build brand loyalty
• Responds to customer service issues promptly
• Achieves client’s expectations and satisfaction
• Address customers/clients issues and complaints

KEY PERFORMANCE INDICATORS (KPI)

• • 90% revenue target must be met. 
• 90% of target for new accounts (clients)
• • Clients’ complaints must be addressed within 24 hours.
• • 95% Client satisfaction rate •
• 90% Customer retention and 10% customer attrition

Job Requirements:

• Education: A minimum of OND, BSc and HND, preferably in a business-related discipline
• Experience: A minimum of 1years’ proven experience as a marketer in the banking industry
• Proficiency in Microsoft Office Knowledge Skills & Competencies
• Excellent verbal and written communication skills
• Self-motivated and self-directed
• Goal-oriented, organized team player
• Eager to expand the company with new sales, clients, and territories
• Computer literacy
• Excellent leadership and interpersonal skills